At a glance
Active Country Marketplaces is the count of Fruugo country marketplaces your catalogue is currently live and selling in, out of a possible 46. Because Fruugo is a cross-border platform that localises your listings into each country and language, this number is the truest single measure of how wide your selling footprint actually is. Sitting in the Executive Command Centre, it tells an owner at a glance whether the expansion runway is being used or left on the table.
| What it counts | The number of distinct Fruugo country marketplaces where your listings are enabled and eligible to sell, capped at the 46 the dashboard tracks. |
| Sample type | Live snapshot of enabled-country status. |
| Why it matters | Each active country is an addressable cross-border audience. A low or shrinking count signals demand left uncaptured or distribution being blocked. |
| Reading the value | A higher number means a wider footprint. Compare against the 46 ceiling to see remaining runway. A drop usually means listings were de-localised or blocked in one or more countries. |
| Currency | count |
| Time window | RT |
| Alert trigger | - |
| Sentiment key | fru_active_countries |
| Roles | owner, marketing |
Calculation
The card resolves which Fruugo country marketplaces currently have at least one of your listings enabled and distributable, then counts the distinct countries. Countries where every listing is blocked, rejected, or held for review do not count as active, even if they were active previously. The result is presented as a simple integer against the 46-country ceiling the dashboard recognises.Worked example
A representative reading of Active Country Marketplaces for a typical merchant on Fruugo. Suppose a UK home and garden merchant shows 31 active countries this week, down from 34 last week (illustrative figures). The three missing markets all happen to be in the same region, which is rarely a coincidence. Vortex Mind investigates and finds the listings in those countries were dropped because a batch of products lost their per-country VAT registration flag after a feed refresh, so Fruugo stopped distributing them there. You can ask Ask Viq “which countries did I lose this week and why” and get the affected SKU list and the blocking reason in plain English, turning a quiet three-country drop into a one-afternoon fix.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
fru_orders_by_country | Geography sibling: Orders by Country. |
fru_revenue_mix_by_country | Geography sibling: Revenue Mix by Country. |
fru_aov_by_country | Geography sibling: AOV by Country. |
fru_vat_compliance_gaps | Listing Health sibling: Listings Missing VAT Metadata. |
fru_active_listings | Listing Health sibling: Active Listings (across all locales). |
Reconciling against Fruugo Merchant Portal
Where to look in Fruugo’s own dashboard: Open the Fruugo Merchant Portal and review the country or distribution settings area, where each enabled marketplace and its localisation status is listed. This is the authoritative view of where your catalogue is permitted to sell. Why the Vortex IQ value may legitimately differ:| Reason | Direction | What to do |
|---|---|---|
| Snapshot timing relative to the twice-daily feed import | Either | Re-check after the next import cycle completes; transient gaps often resolve themselves. |
| Vortex IQ counts only countries with a distributable listing, while the portal may show a country as “enabled” before any listing is live | Vortex IQ lower | Confirm at least one listing is Active for that country, not just the country toggle. |
| Time-zone boundary on a country that toggled on or off near midnight | Either | Compare both views in the same time zone before treating it as a real change. |
fru_vat_compliance_gaps and fru_rejected_listings, then let Vortex Mind trace the cause back to the originating feed or compliance change.
Known limitations / merchant FAQs
Q: How often does this number update? It refreshes in near real time as a live snapshot, but the underlying distribution status only changes when Fruugo’s twice-daily feed import re-evaluates your listings, so meaningful movement tends to follow an import cycle. Q: Why does the Fruugo Merchant Portal show more countries than this card? The portal may count a country as enabled the moment you toggle it on, whereas this card only counts countries that actually have a distributable listing. A newly enabled country with no live listing yet will show in the portal but not here. Q: How does this relate to Orders by Country and Revenue Mix by Country? This card tells you where you can sell;fru_orders_by_country and fru_revenue_mix_by_country tell you where you actually sell. A country active here but absent from those cards is a demand or pricing opportunity worth investigating.
Q: Can I set an alert on this card?
This card ships without a default alert, but the threshold is configurable. Many merchants add a “notify me if active countries drops by more than N” rule so an unexpected loss of markets surfaces immediately rather than at month end.