At a glance
Net Revenue (after Fruugo commission) is your gross Fruugo sales minus the commission Fruugo charges, commonly around 15%, leaving the figure that actually lands with you. Because Fruugo handles VAT remittance on many cross-border flows and deducts its commission before payout, this is the truest read on what the marketplace earns you rather than what it rings up. Sitting in the Revenue & Sales category, it is the number owners and finance watch when judging whether Fruugo is pulling its weight.
| What it counts | Gross Fruugo revenue for the window minus Fruugo’s commission, giving the net amount attributable to you before any other costs. |
| Sample type | Trailing-window aggregate, compared to the prior equal period. |
| Why it matters | Net revenue is what funds the business. A gross figure that looks healthy can hide a commission drag that net exposes immediately. |
| Reading the value | Higher is better. Compare to the prior period to see direction, and against gross revenue to see how much commission is taking. |
| Currency | currency |
| Time window | 30D vsP |
| Alert trigger | drop >10% vsP |
| Sentiment key | fru_net_revenue |
| Roles | owner, finance |
Calculation
The card takes gross Fruugo revenue over the trailing 30 days and subtracts the Fruugo commission applied to those sales, commonly around 15%, to give net revenue, then compares that to the prior equal period. Commission is taken on the sale value Fruugo recognises, so the net figure reflects the marketplace’s deduction before your payout rather than your downstream costs.Worked example
A representative reading of Net Revenue (after Fruugo commission) for a typical merchant on Fruugo. Suppose for the 30 days to 12 Mar 26 a merchant rings up 100,000 gross and, after a roughly 15% commission, nets about 85,000, down from 92,000 the prior period (illustrative figures). The vsP drop trips the configurable 10% alert even though gross looked broadly flat. Vortex Mind investigates and finds a higher-commission product mix and a clutch of cancellations clawed back, both eroding net while gross masked it. Ask Viq “why did my net revenue fall more than my gross this period” returns the commission and cancellation breakdown in plain English, so finance can see exactly where the lands-in-pocket figure leaked.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
fru_total_revenue | Sales sibling: Total Revenue. |
fru_fee_total | Economics sibling: Marketplace Fees Paid. |
fru_fee_pct | Economics sibling: Fruugo Commission % of Revenue. |
fru_revenue_trend | Sales sibling: Revenue Over Time. |
fru_cancellation_rate | Sales sibling: Cancellation Rate. |
Reconciling against Fruugo Merchant Portal
Where to look in Fruugo’s own dashboard: Open the Fruugo Merchant Portal and review the sales and settlement or payout report area, where gross sales, commission deducted, and net settlement amounts are itemised. This is the authoritative source for what Fruugo has charged and what it will pay out. Why the Vortex IQ value may legitimately differ:| Reason | Direction | What to do |
|---|---|---|
| Period boundary cut at a different hour or day | Either | Align both views to the same start and end timestamps before comparing net totals. |
| Commission rate or category-specific rate differs from the assumed blended rate | Either | Check the portal’s per-category commission lines, since a different product mix shifts the effective rate. |
| VAT handling: Fruugo remits VAT on many cross-border flows, so portal net may already be VAT-exclusive in a way that differs from your expectation | Either | Confirm whether the portal figure you are comparing is pre-VAT or post-VAT before treating a gap as an error. |
fru_fee_pct and fru_fee_total, then let Vortex Mind trace the gap back to a commission, mix, or cancellation change.
Known limitations / merchant FAQs
Q: How often does this number update? It refreshes through the day as new sales and commission deductions are recorded, but because it is a 30-day trailing figure compared to the prior period, meaningful movement reads best across days rather than minute to minute. Q: Why does the Fruugo Merchant Portal show a different net figure? The usual causes are a different period boundary, a category-specific commission rate that differs from the assumed blended rate, and VAT handling, since Fruugo remits VAT on many cross-border flows. Aligning the window and confirming whether the portal figure is pre- or post-VAT usually closes the gap. Q: How does this relate to Marketplace Fees Paid and Commission % of Revenue? This card is gross minus commission;fru_fee_total is the commission amount on its own and fru_fee_pct is that commission as a share of revenue. Read together they explain exactly why net diverges from gross.
Q: Can I customise the alert threshold?
Yes. The default trips on a drop of more than 10% versus the prior period, but the threshold is configurable. Finance teams often tighten it during peak trading and loosen it in quiet seasons so the alert reflects what a meaningful move means for your business.