At a glance
Revenue Mix by Country is the share of your Fruugo revenue contributed by each country marketplace over the trailing window, drawn across the up to 46 countries the dashboard tracks. Because Fruugo localises and routes orders per country, this split is the clearest read on where your cross-border money actually comes from. Sitting in the Revenue & Sales category, it drives shipping-zone optimisation and locale-pricing decisions for owners, marketers, and finance.
| What it counts | The proportion of gross Fruugo revenue attributable to each country marketplace over the window, expressed as a share of the whole. |
| Sample type | Trailing-window aggregate split by country. |
| Why it matters | Knowing which countries carry your revenue lets you tune shipping zones, localise pricing, and concentrate marketing where return is highest. |
| Reading the value | A few large slices means concentration; a flatter spread means diversified demand. Watch for a country growing or shrinking its share month to month. |
| Currency | currency |
| Time window | 30D |
| Alert trigger | - |
| Sentiment key | fru_country_revenue_mix |
| Roles | owner, marketing, finance |
Calculation
The card totals gross Fruugo revenue over the trailing 30 days, attributes each order’s value to the country marketplace it was placed in, then expresses each country as a percentage of the period total. Currency is normalised to your reporting currency before the split is computed, so multi-currency sales compare on a like-for-like basis.Worked example
A representative reading of Revenue Mix by Country for a typical merchant on Fruugo. Suppose over the 30 days to 12 Mar 26 a UK homeware merchant sees Germany at 28%, France at 19%, the UK at 16%, and the remaining countries splitting the rest (illustrative figures). Germany has quietly climbed from 21% the prior month, which is the kind of shift that is easy to miss in a single revenue total. Vortex Mind investigates and links the rise to a German-language listing refresh that lifted conversion there, while a Nordic country slipped because a courier surcharge made delivered prices uncompetitive. Ask Viq “which countries grew their revenue share this month and why” returns the ranked movers and the likely driver in plain English, so you can shift shipping zones and locale pricing toward where the money is moving.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
fru_orders_by_country | Sales sibling: Orders by Country. |
fru_aov_by_country | Sales sibling: AOV by Country. |
fru_active_countries | Sales sibling: Active Country Marketplaces. |
fru_total_revenue | Sales sibling: Total Revenue. |
fru_revenue_trend | Sales sibling: Revenue Over Time. |
Reconciling against Fruugo Merchant Portal
Where to look in Fruugo’s own dashboard: Open the Fruugo Merchant Portal and review the sales or orders report area, filtering or grouping by destination country. This is the authoritative source for per-country revenue, and most portals let you export the period to compare slice by slice. Why the Vortex IQ value may legitimately differ:| Reason | Direction | What to do |
|---|---|---|
| Period boundary cut at a different hour or day | Either | Align both views to the same start and end timestamps before comparing shares. |
| Currency conversion: Vortex IQ normalises multi-currency sales to your reporting currency, the portal may report in local currency per country | Either | Compare on the same currency basis, or compare per-country totals rather than blended shares. |
| Cancelled or refunded orders included in one view but not the other near the boundary | Either | Confirm whether each view nets cancellations within the window before treating a share change as real. |
fru_orders_by_country and fru_aov_by_country to see whether it is volume or basket size driving it, then let Vortex Mind trace the shift back to a listing, pricing, or shipping change.
Known limitations / merchant FAQs
Q: How often does this number update? The mix refreshes through the day as new orders are attributed, but because it is a 30-day trailing aggregate a single new order moves the shares only slightly. Expect meaningful movement over days and weeks rather than minute to minute. Q: Why does the Fruugo Merchant Portal show different country shares than this card? The most common reasons are a different period boundary and currency handling, since Vortex IQ normalises multi-currency sales to your reporting currency while the portal may report each country in its local currency. Aligning the window and the currency basis usually closes the gap. Q: How does this relate to Orders by Country and AOV by Country? This card shows where the revenue lands;fru_orders_by_country shows where the volume is and fru_aov_by_country shows the basket size behind it. Read together they tell you whether a country’s share is driven by more orders or bigger baskets.
Q: Can I set an alert on this card?
This card ships without a default alert, but the threshold is configurable. Many merchants add a “notify me if a country’s revenue share moves by more than N points” rule so a quiet shift in your geographic mix surfaces before it shows up at month end.