At a glance
Revenue Over Time trends your gross Fruugo marketplace revenue across the trailing 90 days, summed over every country and locale you sell in. Because Fruugo localises and routes orders across up to 46 country marketplaces, a single trend line is the cleanest way to see seasonality, momentum, and step-changes that per-country views can obscure. Sitting in the Revenue & Sales category, it is the shape owners and finance read first to know whether the business is climbing, flat, or slipping.
| What it counts | Gross Fruugo revenue summed per day across all countries and locales, plotted over the trailing 90 days. |
| Sample type | Daily time series over a rolling window. |
| Why it matters | Trend, not snapshot, is how you spot seasonality, momentum, and sudden step-changes early enough to act. |
| Reading the value | A rising line is growth, a falling line is decline, and a sharp step usually marks a discrete event such as a listing block or a country switching on or off. |
| Currency | currency |
| Time window | 90D |
| Alert trigger | - |
| Sentiment key | fru_revenue_trend |
| Roles | owner, finance |
Calculation
The card sums gross Fruugo revenue for each day across all country marketplaces and locales, normalising multi-currency sales to your reporting currency, then plots those daily totals over the trailing 90 days. The result is a continuous series rather than a single value, so the emphasis is on the shape of the line rather than any one point.Worked example
A representative reading of Revenue Over Time for a typical merchant on Fruugo. Suppose the 90-day line to 12 Mar 26 climbs steadily, then drops sharply for four days mid-February before recovering (illustrative figures). A single revenue total would have averaged that dip away, but the trend makes it impossible to miss. Vortex Mind investigates and ties the four-day dip to a feed import that rejected a block of listings on a VAT-metadata gap, pulling them out of distribution until the next refresh fixed it. Ask Viq “what caused the dip in mid-February” returns the dates, the affected listings, and the resolution in plain English, turning an unexplained wobble into a known, closed incident.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
fru_total_revenue | Sales sibling: Total Revenue. |
fru_net_revenue | Sales sibling: Net Revenue (after Fruugo commission). |
fru_country_revenue_mix | Sales sibling: Revenue Mix by Country. |
fru_order_count | Sales sibling: Orders. |
fru_orders_per_day | Sales sibling: Orders / Day. |
Reconciling against Fruugo Merchant Portal
Where to look in Fruugo’s own dashboard: Open the Fruugo Merchant Portal and review the sales report area, setting the date range to a comparable 90-day window and viewing the daily or weekly breakdown. This is the authoritative source for revenue by date, and most portals let you export the series to overlay against the card. Why the Vortex IQ value may legitimately differ:| Reason | Direction | What to do |
|---|---|---|
| Period boundary or day bucketing cut at a different hour or time zone | Either | Align both views to the same time zone and day boundaries before overlaying the lines. |
| Currency conversion: Vortex IQ normalises to your reporting currency, the portal may sum in mixed local currencies | Either | Compare on the same currency basis so daily points line up. |
| A backdated cancellation or refund re-dated a day’s total after the fact | Either | Re-check the affected day after the next reconciliation cycle; trend points can settle as adjustments post. |
fru_order_count and fru_country_revenue_mix to see whether volume or geography moved, then let Vortex Mind trace the step-change back to its originating event.
Known limitations / merchant FAQs
Q: How often does this number update? The latest day’s point fills in through the day as orders arrive and settles once the day closes, so the most recent point can keep moving until the day completes. Older points are stable unless a backdated adjustment re-dates them. Q: Why does the Fruugo Merchant Portal show a different trend? The usual causes are a different day boundary or time zone and currency handling, since Vortex IQ normalises to your reporting currency while the portal may sum mixed local currencies. Aligning the time zone and currency basis usually makes the two lines track. Q: How does this relate to Total Revenue and Orders? This card is the shape over time, whilefru_total_revenue is the single total and fru_order_count is the volume behind it. A revenue dip with flat orders points to price or mix; a dip with falling orders points to demand or distribution.
Q: Can I set an alert on this card?
This card ships without a default alert, but the threshold is configurable. Many merchants add a “notify me if daily revenue falls more than N% below trend” rule so a step-change surfaces the day it happens rather than at the next review.