At a glance
Orders by Country maps your order count across each Fruugo country marketplace, so geographic demand concentration is visible at a glance. For a cross-border merchant selling into 40-plus markets, this Geography card answers where the volume actually comes from and where active countries are producing little. It is the starting point for both expansion bets and for spotting a market that has gone quiet.
| What it counts | The number of orders attributed to each Fruugo country marketplace over the window, shown on a map. |
| Sample type | Aggregated over a rolling 30-day window. |
| Why it matters | It reveals where demand concentrates and where it is thin, guiding stock placement, shipping zones, and which markets are worth deeper investment. |
| Reading the value | Compare countries against each other. A country that is active but barely ordering signals a localisation, pricing, or visibility gap; a concentration warns of over-reliance on one market. |
| Currency | count |
| Time window | 30D |
| Alert trigger | - |
| Sentiment key | fru_orders_by_country |
| Roles | owner, marketing |
Calculation
The card counts orders attributed to each Fruugo country marketplace over the rolling window and renders them as a choropleth, shading each country by its order volume. Orders are attributed to the destination country marketplace, so the map reflects where demand is landing rather than where stock ships from.Worked example
A representative reading of Orders by Country for a typical merchant on Fruugo. Suppose the map shows one country glowing dark with around 1,400 orders while three neighbouring active markets sit near zero (illustrative figures). The contrast is the story: those quiet markets are enabled but barely selling. Vortex Mind investigates and finds the listings in the quiet countries are live but were never fully localised into the local language, so they rank poorly and convert little. Ask Viq answers “which active countries are under-ordering versus their neighbours” and names them, turning a colourful map into a prioritised localisation backlog.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
fru_aov_by_country | Geography sibling: AOV by Country. |
fru_country_revenue_mix | Geography sibling: Revenue Mix by Country. |
fru_active_countries | Executive sibling: Active Country Marketplaces. |
fru_orders_per_day | Fulfilment sibling: Orders / Day. |
fru_order_count | Fulfilment sibling: Orders. |
Reconciling against Fruugo Merchant Portal
Where to look in Fruugo’s own dashboard: In the Fruugo Merchant Portal, open the orders or sales reporting area and group or filter by destination country for the same date range. The portal’s per-country order counts are the authoritative source behind this map. Why the Vortex IQ value may legitimately differ:| Reason | Direction | What to do |
|---|---|---|
| Different 30-day period boundary than the portal report range | Either | Align both views to the same start and end dates before comparing per-country counts. |
| Orders attributed to the destination country marketplace, while a portal report may group by billing or buyer locale | Either | Confirm the portal is grouping by the same country dimension this map uses. |
| Cancellations removing orders from a country’s count retroactively | Vortex IQ lower | Re-check after cancellations settle; recent counts can ease down slightly. |
fru_aov_by_country and fru_country_revenue_mix to separate high volume from high value, and let Vortex Mind explain why an active country is under-ordering.
Known limitations / merchant FAQs
Q: How often does this number update? The per-country counts recalculate as orders flow in, over a rolling 30-day window, so low-volume countries can shift more noticeably than high-volume ones as days roll off. Q: Why does the Fruugo Merchant Portal show different per-country numbers? The usual reasons are a different report date range and which country dimension is used: this map attributes orders to the destination country marketplace, while a portal report may group by billing or buyer locale, and cancellations can adjust counts after the fact. Q: How does this relate to AOV by Country and Revenue Mix by Country? This card shows where orders happen,fru_aov_by_country shows how big each market’s baskets are, and fru_country_revenue_mix combines the two into revenue share. A high-volume, low-AOV country looks very different once you read all three.
Q: Can I set an alert on this card?
It ships without a default alert, but the threshold is configurable. Merchants often alert when a previously active country’s orders fall to zero over a set period, catching a localisation or distribution failure that the map alone might not surface promptly.