At a glance
Price Drift vs Amazon EU / eBay EU is a cross-channel surface that checks how coherently your prices line up across EU marketplaces. It compares Fruugo’s locale-aware, per-country pricing against your Amazon EU and eBay EU listings to catch both margin leakage, where Fruugo sits too high, and undercutting, where it sits too low. Because Fruugo localises pricing across 40+ countries, drift can hide in a single market while the others look fine. It alerts when more than 5 SKUs show over a 10% spread in any one country, the configurable default.
| What it counts | SKUs whose Fruugo price diverges from the matching Amazon EU or eBay EU listing beyond the spread threshold, per country. |
| Sample type | Cross-channel comparison table, one row per drifting SKU and country |
| Why it matters | Price incoherence across EU marketplaces leaks margin when Fruugo is high and loses sales when it is undercut. Per-country drift is easy to miss by hand. |
| Reading the value | Fewer drifting SKUs is healthier. Each row shows the SKU, country, Fruugo price, the rival price, and the spread. |
| Currency | count |
| Time window | 30D |
| Alert trigger | >5 SKUs with >10% spread per country |
| Sentiment key | fru_xc_price_parity |
| Roles | owner, finance, marketing |
Calculation
The card matches each Fruugo SKU to its counterpart on Amazon EU and eBay EU within the same country and currency, then measures the percentage spread between Fruugo’s locale-aware price and the rival listing. A SKU is counted as drifting in a country when that spread exceeds the threshold in either direction. The comparison spans the trailing 30 days so short-lived promotional pricing on any channel does not trip the alert prematurely.Worked example
A representative reading of Price Drift vs Amazon EU / eBay EU for a typical merchant on Fruugo. On 12 Mar 26 the table shows 8 SKUs drifting beyond the 10% spread in at least one country (illustrative), past the 5-SKU default. Five sit well above the Amazon EU price in Germany after an FX shift was not reflected in Fruugo’s localised pricing, leaking sales; three sit below the eBay EU price in France, leaking margin. The finance lead sees both directions of leakage in one view. Vortex Mind investigates whether the drift tracks a currency move or a rival promotion, and Ask Viq answers “which countries have Fruugo priced above Amazon EU” in plain English so the team re-prices the worst offenders per market.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
fru_xc_catalogue_drift_vs_bc | Cross-channel sibling: Listings Drifting from BC. |
fru_aov_by_country | Economics sibling: AOV by Country. |
fru_country_revenue_mix | Economics sibling: Revenue Mix by Country. |
fru_revenue_at_risk | Economics sibling: Revenue at Risk. |
fru_fee_pct | Economics sibling: Fruugo Commission % of Revenue. |
Reconciling against Fruugo Merchant Portal
Where to look in Fruugo’s own dashboard: The Fruugo Merchant Portal shows the per-country, per-currency price you publish on Fruugo, which is one side of this comparison. The canonical comparison is multi-source: this card reads the Fruugo price against your live Amazon EU and eBay EU listings per country, so the rival side must come from those marketplaces, not the Portal. Use the Portal to confirm the Fruugo figure once a drift is flagged. Why the Vortex IQ value may legitimately differ:| Reason | Direction | What to do |
|---|---|---|
| A short promotion on Amazon EU or eBay EU widened the spread temporarily | Vortex IQ higher | Confirm the rival price is the standing price, not a flash promotion, before re-pricing. |
| FX conversion timing differs between the marketplaces | Either | Compare prices in the same currency and at a comparable point in time. |
| Fruugo VAT-inclusive pricing compared against a VAT-exclusive rival quote | Either | Ensure both prices are read on the same tax basis before judging the spread. |
fru_aov_by_country and fru_country_revenue_mix to see where price drift is hurting the most valuable markets, and fru_fee_pct for the margin context. Vortex Mind traces whether a drift is FX, a rival promotion, or a stale Fruugo localisation.
Known limitations / merchant FAQs
Q: How often does this card update? It refreshes as Fruugo, Amazon EU, and eBay EU prices change, comparing across a trailing 30-day window to smooth out short promotions. Q: Why might the compared source show a different picture? The rival prices come from Amazon EU and eBay EU, not the Fruugo Merchant Portal, so flash promotions, FX timing, and VAT-inclusive versus VAT-exclusive quoting can all make the spread look larger or smaller than it really is. Q: How does this relate to the sibling cards? This card measures cross-marketplace price coherence;fru_aov_by_country and fru_country_revenue_mix show which markets the drift affects most, and fru_fee_pct frames the margin the drift is eroding.
Q: Can I customise the alert threshold?
Yes. The default fires above 5 SKUs with more than a 10% spread per country, but you can adjust both the SKU count and the spread percentage, and choose which rival marketplaces to compare against.