At a glance
On-Time Shipping Rate is the share of orders you dispatched on or before Fruugo’s ship-by deadline over the window. It is one of the most heavily weighted account-health metrics Fruugo tracks, so falling below the default 95% threshold risks penalties and a weakened merchant standing. For a cross-border seller juggling orders across many countries, this Fulfilment card is the single clearest read on whether your dispatch operation is keeping pace.
| What it counts | The percentage of orders dispatched on or before the Fruugo ship-by deadline over the window. |
| Sample type | Rolling 30-day window compared against the prior period. |
| Why it matters | On-time dispatch is a key Fruugo account-health input. Falling below 95% risks penalties, suppressed visibility, and customer disputes. |
| Reading the value | Higher is better, with 100% as the goal. Below 95% is the default warning zone. Watch the trend versus the prior period, not just the headline number. |
| Currency | percent |
| Time window | 30D vsP |
| Alert trigger | <95% |
| Sentiment key | fru_on_time_ship_rate |
| Roles | owner, operations |
Calculation
The card counts orders that were marked dispatched on or before their Fruugo ship-by deadline, divides that by the total orders due to ship in the window, and expresses it as a percentage compared against the prior equivalent period. An order dispatched after its deadline counts against the rate even if it eventually shipped.Worked example
A representative reading of On-Time Shipping Rate for a typical merchant on Fruugo. Imagine a merchant holding a healthy 98.5% on-time rate that slides to 93% over ten days, breaking the 95% alert (illustrative figures). Volume has not changed much, so the cause is operational. Vortex Mind investigates and finds the dip clusters on orders routed to two distant countries whose carrier lead time was underestimated, so the ship-by deadline was being missed by a day. Ask Viq answers “which countries are dragging my on-time rate” and surfaces the two markets, letting the merchant adjust handling time or carrier for those routes before Fruugo’s account-health view penalises the whole account.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
fru_alert_dispatch_sla_miss | Fulfilment sibling: Late Shipments. |
fru_pending_ship | Fulfilment sibling: Pending Shipment. |
fru_cancellation_rate | Fulfilment sibling: Cancellation Rate. |
fru_marketplace_health_score | Executive sibling: Fruugo Merchant Health Score. |
fru_seller_feedback | Reputation sibling: Seller Feedback Score. |
Reconciling against Fruugo Merchant Portal
Where to look in Fruugo’s own dashboard: In the Fruugo Merchant Portal, open the account-health or performance section, where Fruugo reports your dispatch performance against ship-by deadlines, and the orders area where each order’s dispatch and deadline timestamps are shown. The account-health figure is the one that governs penalties. Why the Vortex IQ value may legitimately differ:| Reason | Direction | What to do |
|---|---|---|
| Different 30-day boundary than Fruugo’s account-health window | Either | Align date ranges; Fruugo’s performance window may not be a clean trailing 30 days. |
| Ship-by deadline interpreted at order time zone versus your local time zone | Either | Confirm which time zone the deadline is measured in before treating a borderline miss as a real one. |
| An order dispatched and then later marked late after a carrier scan correction | Vortex IQ higher temporarily | Re-check after carrier data settles; late corrections can move an order from on-time to late. |
fru_alert_dispatch_sla_miss and fru_pending_ship to see backlog turning into misses, and let Vortex Mind isolate the routes or SKUs dragging the rate down.
Known limitations / merchant FAQs
Q: How often does this number update? It recalculates as orders are dispatched and as deadlines pass, against a rolling 30-day window versus the prior period, so even a no-order day can shift it slightly as days roll off the window. Q: Why does the Fruugo Merchant Portal show a different on-time rate? Fruugo’s account-health window may differ from a clean trailing 30 days, and time-zone interpretation of the ship-by deadline or a late carrier-scan correction can move borderline orders. Align the window and time zone before assuming an error. Q: How does this relate to Late Shipments and the Health Score?fru_alert_dispatch_sla_miss counts the individual misses that pull this rate down, and fru_marketplace_health_score is the broader score this rate feeds into. Reading all three together separates a one-off backlog from a structural problem.
Q: Can I change the 95% alert threshold?
Yes. 95% is the default and reflects a common Fruugo expectation, but it is configurable. Merchants who want a safety margin above Fruugo’s own trigger point often set the alert a little higher so they act before the marketplace does.