At a glance
- Category: Cross-Channel: Revenue at Risk
- Type: Key Metrics
- Chart: dual_axis
- Format: number
- Time window: 7D
- Alert trigger: >10% divergence GTM vs ad platform
Conversion-Tag Fire Count vs Ad-Platform Conversions, Google Tag Manager KPI card, Vortex IQ Nerve Centre
If the GTM conversion tag under-fires vs what the ad platform expects, the merchant is mis-measuring ROAS.
Nerve Centre KPIs · Audit Profile · Sentiment Settings