At a glance
Klarna does not use 3DS card-style authentication. Klarna’s own consumer-authentication flow (one-tap Klarna app login or email-OTP) replaces it. This card tracks Klarna-app-authentication abandonment: customers who started the Klarna login flow but didn’t complete.
| What it counts | COUNT(initiated Klarna auth) - COUNT(completed) divided by COUNT(initiated). Klarna-app-flow specific. |
| Healthy baseline | 8-15% abandonment is normal. |
| Mobile vs desktop | Mobile abandons less (Klarna app installed); desktop higher (email-OTP friction). |
| Time window | 7D vsP. |
| Alert trigger | >30%. |
| Sentiment key | gauge_inverse: good<=15, warn>30 |
| Roles | owner, operations |
Calculation
Calculated automatically from your Klarna data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.Worked example
“Helle Mode” 7-day window.| Channel | Auth-initiated | Auth-completed | Abandon rate |
|---|---|---|---|
| Mobile (Klarna app one-tap) | 1,420 | 1,322 | 6.9% |
| Desktop (email OTP) | 489 | 387 | 20.9% |
| Blended | 1,909 | 1,709 | 10.5% |
Sibling cards merchants should reference together
| Card | Why pair it |
|---|---|
kla_decline_rate | Decline (Klarna rejected) vs abandon (customer didn’t complete). |
kla_success_rate | Compound view. |
Reconciling against the vendor’s own dashboard
Where to look: Klarna Merchant Portal → Conversion view; abandon rate sits between session-initiation and order-completion. Why our number may differ:| Reason | Direction | Why |
|---|---|---|
| Time zone | Boundary days off | CEST vs UTC. |
| Session timeout | Either | Klarna sessions time out at 30 minutes; long-paused sessions count as abandons. |