At a glance
Klarna product mix: Pay in 4, Pay in 30 days, Slice it (long instalments). Reveals which Klarna BNPL product drives merchant volume; product mix has dramatic impact on AOV and merchant fee.
Calculation
Calculated automatically from your Klarna data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.Worked example
“Helle Mode” 30 days ending 02 May 26.
What the merchant should notice:
- Pay in 30 days is volume backbone in DE. German monthly-payday consumers prefer post-payment.
- Slice it AOV at EUR 575 (4.5x other products) drives 17.6% volume on 4.6% count. Strategic value-density.
- Fee weighted average 3.4%. Without Slice it the average drops to 3.0%; Slice it costs 2pp more but enables higher-value purchases.
- Country split matters for multi-country merchants (DE vs UK vs US use different products by preference).