Mean Sales Order line total. Mid-market B2B AOVs typically run 8 to 15x DTC.
At a glance
Average value per Sales Order. SUM(Sales Header.Amount) / COUNT(distinct Sales Header) for posted orders in window. Mid-market B2B AOVs typically run 8 to 15x DTC.
Calculation
Calculated automatically from your Microsoft Dynamics 365 data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.Worked example
US distributor on BC, 30D window 14 Mar to 12 Apr 26.
Order count growth + flat AOV = healthy expansion. Drop in AOV with stable count = rising small-order mix or pricing pressure.
Sibling cards merchants should reference together
Reconciling against the vendor’s own dashboard
Where to look in Business Central:Reports > Sales > Sales Statistics by Customer (computes avg) Power BI > Sales Insights > Avg Order Value tileWhy may differ:
Cross-connector reconciliation:
shopify.average_order_value for DTC channel. Typically much smaller than this card.