Mean Sales Order line total. Mid-market B2B AOVs typically run 8 to 15x DTC.
At a glance
Average value per Sales Order. SUM(Sales Header.Amount) / COUNT(distinct Sales Header) for posted orders in window. Mid-market B2B AOVs typically run 8 to 15x DTC.
| What it counts | Posted Sales Invoices in window. |
| Tax treatment | Net of VAT. |
| Currency | Reporting Currency. |
| Time window | 30D vsP |
| Alert trigger | drop >10% vsP |
| Sentiment key | aov_trend |
| Roles | owner, finance |
Calculation
Calculated automatically from your Microsoft Dynamics 365 data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.Worked example
US distributor on BC, 30D window 14 Mar to 12 Apr 26.| This 30D | Prior 30D | vsP | |
|---|---|---|---|
| Posted Invoices count | 482 | 462 | +4% |
| Total Posted Value | $7.42M | $7.18M | +3% |
| Avg SO Value | $15,395 | $15,541 | -1% |
Sibling cards merchants should reference together
| Card | Why pair |
|---|---|
| Open Sales Order Value | Forward-looking AOV. |
| Top B2B Accounts | Concentration. |
| Revenue Booked into GL | Total. |
| Active Customers | Count denominator. |
Reconciling against the vendor’s own dashboard
Where to look in Business Central:Reports > Sales > Sales Statistics by Customer (computes avg) Power BI > Sales Insights > Avg Order Value tileWhy may differ:
| Reason | Direction | Why |
|---|---|---|
| Order vs Invoice level | Either | Card uses Posted Invoice header; some reports compute at line level |
| Multi-Company aggregation | Card sums |