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Metrics type: Supporting Metrics • Category: Ecommerce Platform

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At a glance

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Calculation

Calculated automatically from your Microsoft Dynamics 365 data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.

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Worked example

US distributor on BC, 30D 14 Mar to 12 Apr 26. Bottom 5 by margin: LAPTOP-A14 at 16% drags consolidated margin. Pair with Margin Erosion Alerts for trend.

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Sibling cards merchants should reference together

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Reconciling against the vendor’s own dashboard

Where to look in Business Central:
Item Card > Statistics > Profit % Reports > Sales > Sales Statistics by Item
Why may differ: Cross-connector reconciliation: No commerce-side counterpart at SKU-margin level.

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Known limitations / merchant FAQs

Negative margin SKUs? Possible from FIFO turnover or markdowns below cost. Card flags. How many SKUs ranked? Top 20 + Bottom 20 by default; configurable. Multi-Company per-SKU? Aggregated across Companies; can drill per-Company.

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Tracked live in Vortex IQ Nerve Centre

Margin by SKU is one of hundreds of KPI pulses Vortex IQ tracks across Microsoft Dynamics 365 and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. Start for free or book a demo to see this metric running on your own data.