At a glance
| What it counts | Alert when Gross Margin % drops >2 percentage points vsP. |
| Tax treatment | n/a. |
| Currency | Reporting Currency. |
| Time window | 30D vsP |
| Alert trigger | gross margin drop >2pp vsP |
| Roles | owner, finance |
Calculation
Calculated automatically from your Microsoft Dynamics 365 data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.Worked example
US distributor: GM% dropped from 31.2% to 29.4% (-1.8pp), just under 2pp threshold. Trend is the warning. Pair with Margin Erosion Alerts for SKU-level cause.Sibling cards merchants should reference together
| Card | Why pair |
|---|---|
| Gross Margin % | Underlying. |
| Margin Erosion Alerts | SKU drivers. |
| Avg Landed Cost | Cost-side. |
Reconciling against the vendor’s own dashboard
Where to look in Business Central:See Gross Margin % reconcile.Cross-connector reconciliation: Dead Stock with Active Ad Spend drives clearance markdowns which compress margin.