Skip to main content
Metrics type: Card

​
At a glance

Count of unique customers who placed at least one Sales Order in the period. Tracks customer base health.

​
Calculation

Calculated automatically from your Oracle ERP Cloud data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.

​
Worked example

A US Fortune 500 distributor on Oracle ERP Cloud. 30D window. Five things to notice:
  1. 3% growth vsP is healthy.
  2. Customer concentration matters as much as count.
  3. Mix of new vs repeat: drill-down separates.
  4. Per-channel (DTC, B2B, marketplace) reveals where growth is.
  5. Pair with Customer Churn Signals for retention view.

​
Sibling cards merchants should reference together

​
Reconciling against the vendor’s own dashboard

Where to look in Oracle ERP Cloud:
OTBI → Order Management Real Time distinct customer count
Why our number may legitimately differ: Cross-connector reconciliation:

​
Known limitations / merchant FAQs

Distinct customer = parent or child account? Parent by default; configurable. Cancelled-only customers count? No, requires at least one non-cancelled SO. Multi-BU? Yes via filter.

​
Tracked live in Vortex IQ Nerve Centre

Active Customers is one of hundreds of KPI pulses Vortex IQ tracks across Oracle ERP Cloud and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. Start for free or book a demo to see this metric running on your own data.