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Card class: Non-Hero * Category: Customers & Retention * Chart: gauge

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At a glance

COUNT(customers WHERE newsletter = 1) / COUNT(customers WHERE is_guest = 0).
What it measuresCOUNT(customers WHERE newsletter = 1) / COUNT(customers WHERE is_guest = 0).
Formatpercent
Time windowRT
Alert trigger-
Rolesowner, marketing
Data typeDerived

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Calculation

COUNT(customers WHERE newsletter = 1) / COUNT(customers WHERE is_guest = 0).
PrestaShop order classification uses the order-state machine: paid = current_state in (2 Payment accepted, 3 Processing, 4 Shipped, 5 Delivered, 9 Backorder paid, 11 Remote payment accepted); shipped/fulfilled = (4, 5); refunded = (7, 15); cancelled = (6); payment error = (8). Read live from the PrestaShop Webservice API and snapshotted nightly into the Nerve Centre KPI store.

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Why it matters

Newsletter Opt-In Rate is part of the PrestaShop executive pulse in Vortex IQ Nerve Centre. Vortex Mind investigates automatically when this card breaches its sensitivity band, and Ask Viq can explain the movement in plain English with a citation back to this card.