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Card class: Non-Hero * Category: Revenue & Growth * Chart: kpi

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At a glance

pre_total_revenue / COUNT(DISTINCT orders.id_customer) over the paid-state window.
What it measurespre_total_revenue / COUNT(DISTINCT orders.id_customer) over the paid-state window.
Formatcurrency
Time window30D vsP
Alert trigger-
Rolesowner, finance, marketing
Data typeDerived

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Calculation

pre_total_revenue / COUNT(DISTINCT orders.id_customer) over the paid-state window.
PrestaShop order classification uses the order-state machine: paid = current_state in (2 Payment accepted, 3 Processing, 4 Shipped, 5 Delivered, 9 Backorder paid, 11 Remote payment accepted); shipped/fulfilled = (4, 5); refunded = (7, 15); cancelled = (6); payment error = (8). Read live from the PrestaShop Webservice API and snapshotted nightly into the Nerve Centre KPI store.

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Why it matters

Revenue per Customer is part of the PrestaShop executive pulse in Vortex IQ Nerve Centre. Vortex Mind investigates automatically when this card breaches its sensitivity band, and Ask Viq can explain the movement in plain English with a citation back to this card.