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Metrics type: Supporting MetricsCategory: Ecommerce Platform

At a glance

Orders by Country is a geography & channel metric tracked from Shopline data. It surfaces operational signal at the geography & channel layer so merchants can spot regressions, opportunities, and structural patterns in their store performance. The card pairs with sibling metrics in the Geography & Channel category to build a complete diagnostic picture; cross-reference the related cards listed below for context.

Calculation

Calculated automatically from your Shopline data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.

Worked example

A representative reading of Orders by Country for a typical merchant on Shopline. The card reports the current period value alongside a comparison against the previous period. Direction matters: rising values may be healthy or concerning depending on the underlying metric. Cross-reference the siblings below to triangulate cause when the value moves outside expected range. For deeper investigation, use Vortex Mind to trace upstream causes; for natural-language exploration, ask Ask Viq.

Sibling cards merchants should reference together

Reconciling against the vendor’s own dashboard

Where to look in Shopline’s own dashboard: The Shopline dashboard surfaces this metric (or its components) under the relevant report section. Confirm period boundaries and filter settings match the Vortex IQ profile to reconcile cleanly. Why the Vortex IQ value may legitimately differ: Cross-connector reconciliation: complement with sibling cards in the same category for the full diagnostic picture. For divergence investigations, use Vortex Mind.

Known limitations / merchant FAQs

Q: How often does Orders by Country update? The card refreshes on the standard data refresh (typically every 30-60 minutes for live integrations). For real-time signals, force a manual refresh from the dashboard. Q: Why does my Shopline dashboard show a different number? The most common reasons are period-boundary differences (Vortex IQ uses 30-day rolling vs vendor’s calendar months), time-zone alignment, and filter scope (profile-level vs vendor’s all-account view). Match these settings before assuming a real divergence. Q: How does Orders by Country relate to other geography & channel metrics? Track this card alongside the siblings listed above to build a complete picture. Single-metric reads can mislead; the diagnostic value is in the cross-reference. Q: Can I customise the alert threshold? Yes, alert thresholds are configurable per profile in the Alert Rules tab. Adjust to match your business baseline rather than relying on the generic default.

Tracked live in Vortex IQ Nerve Centre

Orders by Country is one of hundreds of KPI pulses Vortex IQ tracks across Shopline and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. Start for free or book a demo to see this metric running on your own data.