% of published posts not modified in the last 12 months.
At a glance
Stale Content is a executive command centre metric tracked from WordPress data. It surfaces operational signal so you can spot regressions, opportunities, and structural patterns. Cross-reference the sibling cards below for the full diagnostic picture.
| What it counts | % of published posts not modified in the last 12 months. |
| Sample type | Backend API data from WordPress, refreshed on the standard data refresh. |
| Why it matters | The metric appears in the Executive Command Centre category and complements the sibling cards listed below. Track movement over time to identify regressions or opportunities. |
| Reading the value | Compare the current period to the prior period to read direction. Cross-reference siblings to triangulate cause. |
| Format | percent |
| Time window | 30D |
| Alert trigger | >40% |
| Sentiment key | stale_content_pct |
| Roles | owner, marketing |
Calculation
Calculated automatically from your WordPress data on the standard refresh. See the At a glance summary for what it tracks and the worked example below for a typical reading.Worked example
A representative reading of Stale Content for a typical WordPress account. The card reports the current value alongside a comparison against the previous period — direction matters. When it moves outside the expected range, cross-reference the siblings below to find the cause; use Vortex Mind to trace upstream causes and Ask Viq for natural-language exploration.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
wp_content_health_score | Executive Command Centre sibling: Content Health Score. |
wp_published_posts | Executive Command Centre sibling: Published Posts. |
wp_views_30d | Executive Command Centre sibling: Views (30d). |
wp_publish_cadence | Executive Command Centre sibling: Publishing Cadence. |
wp_moderation_queue | Executive Command Centre sibling: Comments Awaiting Moderation. |