Unique Visitors (30d) as reported by the WordPress integration.
At a glance
Unique Visitors (30d) is a audience & traffic metric tracked from WordPress data. It surfaces operational signal so you can spot regressions, opportunities, and structural patterns. Cross-reference the sibling cards below for the full diagnostic picture. Gated: renders when — Jetpack Stats module active.
| What it counts | Unique Visitors (30d) as reported by the WordPress integration. |
| Sample type | Backend API data from WordPress, refreshed on the standard data refresh. |
| Why it matters | The metric appears in the Audience & Traffic category and complements the sibling cards listed below. Track movement over time to identify regressions or opportunities. |
| Reading the value | Compare the current period to the prior period to read direction. Cross-reference siblings to triangulate cause. |
| Format | number |
| Time window | 30D vsP |
| Alert trigger | — |
| Sentiment key | traffic |
| Roles | owner, marketing |
Calculation
Calculated automatically from your WordPress data on the standard refresh. See the At a glance summary for what it tracks and the worked example below for a typical reading.Worked example
A representative reading of Unique Visitors (30d) for a typical WordPress account. The card reports the current value alongside a comparison against the previous period — direction matters. When it moves outside the expected range, cross-reference the siblings below to find the cause; use Vortex Mind to trace upstream causes and Ask Viq for natural-language exploration.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
wp_views_trend | Audience & Traffic sibling: Views Trend. |
wp_top_posts_by_views | Audience & Traffic sibling: Top Posts by Views. |
wp_top_referrers | Audience & Traffic sibling: Top Referrers. |
wp_top_search_terms | Audience & Traffic sibling: Top Search Terms. |
wp_views_per_post | Audience & Traffic sibling: Avg Views per Post. |