| 93 | 5 | Build your own | 5 | 227 |
|---|---|---|---|---|
| performance signals | automated checks | automated fixes | proven workflows | API operations |
Monitor performance
93 performance signals. Signals with an alert band can raise Nerve Centre alerts; every signal supports a merchant-configured watcher.| Signal | Outcome | Alert behaviour | What it tracks |
|---|---|---|---|
| Active Ads on No-Buy-Box ASINs | Run operations | Alert band 5 / 50 | Ad clicks land on a Buy-Box you don’t own - competitor wins the sale, you paid for the click. |
| Active Ads on Out-of-Stock SKUs | Protect revenue | Alert band 5 / 50 | Spend on ASINs that can’t convert. Pause immediately or reroute to in-stock siblings. |
| DSP vs Sponsored Spend Mix | Run operations | Watch only | Spend split between DSP and Sponsored surfaces - rebalances when DSP retargeting underperforms or upper-funnel spend is over-allocated. |
| Harvest Queue (ready to promote) | Grow revenue | Watch only | Auto-campaign search terms with >2 orders + ROAS > target that have not yet been promoted to manual targeting. Promote weekly. |
| ROAS | Grow revenue | Alert band 3 / 1.5 | Description pending editorial review; the signal is live. |
| Spend vs Budget | Run operations | Watch only | Description pending editorial review; the signal is live. |
| Total Revenue | Grow revenue | Watch only | Description pending editorial review; the signal is live. |
| Total Spend | Run operations | Watch only | Description pending editorial review; the signal is live. |
| Wasted Spend | Run operations | Watch only | Description pending editorial review; the signal is live. |
| Zero-Conversion Spend | Grow revenue | Watch only | Description pending editorial review; the signal is live. |
| ACOS | Catalogue quality | Alert band 25 / 40 | Advertising Cost of Sales - ad spend ÷ attributed sales. Below category benchmark = profitable; above = bleeding. |
| Audience Overlap (AMC) | Grow revenue | Watch only | % of DSP-reached audiences that also saw Sponsored Products / Brands creative - true unduplicated reach. |
| Branded Harvest Candidates | Grow revenue | Watch only | Branded search terms surfaced in auto campaigns - defensive harvest, claim before competitors do. |
| Branded vs Non-Branded Mix | Run operations | Watch only | Branded vs Non-Branded Mix, shown by share. |
| Branded vs Non-Branded Spend | Run operations | Watch only | Branded vs Non-Branded Spend, shown by share. |
| CPA by Keyword | Run operations | Watch only | CPA by Keyword. |
| CPA by Region | Customer experience | Watch only | CPA by Region. |
| CPC by Campaign | Grow revenue | Watch only | CPC by Campaign. |
| CPC by Device | Customer experience | Watch only | CPC by Device. |
| CPC by Hour | Customer experience | Watch only | CPC by Hour over time. |
| CTR by Campaign | Grow revenue | Watch only | CTR by Campaign. |
| CTR by Device | Customer experience | Watch only | CTR by Device. |
| CTR by Keyword | Run operations | Watch only | CTR by Keyword. |
| CTR by Region | Customer experience | Watch only | CTR by Region. |
| Campaign Comparison | Grow revenue | Watch only | Campaign Comparison, broken down by row. |
| Conversion Actions Breakdown | Grow revenue | Watch only | Conversion Actions Breakdown. |
| Conversion Funnel | Grow revenue | Watch only | Conversion Funnel, stage by stage. |
| Conversion Lag | Grow revenue | Watch only | Conversion Lag, compared across items. |
| Conversion Rate by Campaign | Grow revenue | Watch only | Conversion Rate by Campaign. |
| Conversion Rate by Device | Grow revenue | Watch only | Conversion Rate by Device. |
| Conversions by Campaign | Grow revenue | Watch only | Conversions by Campaign. |
| Conversions by Day of Week | Grow revenue | Watch only | Conversions by Day of Week. |
| Conversions by Device | Grow revenue | Watch only | Conversions by Device. |
| DSP Creative Fatigue Alert | Grow revenue | Merchant rule | Creatives whose frequency exceeds 5/audience and whose CTR has dropped >25% vs prior period - refresh the asset. |
| DSP vs Sponsored Spend | Run operations | Watch only | DSP vs Sponsored Spend, shown by share. |
| Harvest Velocity | Grow revenue | Watch only | Harvest Velocity over time. |
| Harvest Velocity Trend | Grow revenue | Watch only | Weekly count of terms promoted out of auto-campaigns. Tracks whether the buyer is keeping the harvest queue clear. |
| Keyword Catalogue | Grow revenue | Watch only | Active keywords (text, match type, state, bid) from /sp/keywords/list. Amazon does not expose per-keyword spend/conversions/CTR on this endpoint, so this is a catalogue l |
| Landing Page CPC | Customer experience | Watch only | Landing Page CPC, broken down by row. |
| Landing Page Conv. Rate | Customer experience | Watch only | Landing Page Conv. Rate, broken down by row. |
| Landing Page Performance | Customer experience | Watch only | Landing Page Performance, broken down by row. |
| Landing Page Revenue | Grow revenue | Watch only | Landing Page Revenue, broken down by row. |
| Negative-Keyword Candidates | Grow revenue | Watch only | Search terms with >$X spend and zero conversions - wasted spend that’s recoverable on next sweep. |
| Non-Branded Harvest Candidates | Protect revenue | Watch only | Non-branded harvest = new acquisition surface. Higher value but higher bid risk. |
| Oldest Unpromoted Harvest Term | Grow revenue | Merchant rule | Days since the oldest qualifying search term entered the harvest queue without being promoted. |
| Organic Lift from Ads | Grow revenue | Watch only | % of organic-rank growth attributable to recent ad activity - the long-tail value of Sponsored Brands. |
| Overspending Campaigns | Grow revenue | Watch only | Overspending Campaigns, broken down by row. |
| Promotion Conversion Lift | Grow revenue | Merchant rule | Average conversion-rate uplift on terms after promotion to manual exact targeting (vs auto baseline). |
| Quality Score Distribution | Run operations | Alert band 7 / 4 | Quality Score Distribution, compared across items. |
| ROAS by Campaign | Grow revenue | Watch only | ROAS by Campaign. |
| ROAS by Day of Week | Grow revenue | Watch only | ROAS by Day of Week. |
| ROAS by Device | Grow revenue | Watch only | ROAS by Device. |
| ROAS by Region | Grow revenue | Watch only | ROAS by Region. |
| Revenue by Campaign | Grow revenue | Watch only | Revenue by Campaign. |
| Search Terms Report | Grow revenue | Watch only | Search Terms Report, broken down by row. |
| Search-Term Harvest Candidates | Grow revenue | Watch only | Auto-campaign search terms with >2 orders that haven’t been promoted to manual targeting yet - recurring value. |
| Spend by Campaign | Grow revenue | Watch only | Spend by Campaign. |
| Spend by Device | Customer experience | Watch only | Spend by Device. |
| Spend by Hour | Customer experience | Watch only | Spend by Hour. |
| Sponsored Brands Halo Effect | Grow revenue | Watch only | VXCORE-268: Sponsored Brands share of total ad-attributed sales (SB sales ÷ total SP+SB+SD sales) - a directional spend-mix proxy, NOT a measured lift. True halo (organic |
| TACOS | Grow revenue | Watch only | Total ACOS - ad spend ÷ total sales (organic + ads). Tracks whether advertising is lifting the whole pie or just shifting attribution. |
| Top Cities by Conversions | Grow revenue | Watch only | Top Cities by Conversions. |
| Top Keywords by Spend | Run operations | Watch only | Top Keywords by Spend. |
| Top Performing Campaigns | Grow revenue | Watch only | Top Performing Campaigns, broken down by row. |
| Underspending Campaigns | Grow revenue | Watch only | Underspending Campaigns, broken down by row. |
| Wasted Spend (Negative-KW Candidates) | Grow revenue | Alert band 5 / 50 | Roll up of spend on zero-converting search terms - recoverable next sweep. |
| Worst Performing Campaigns | Grow revenue | Watch only | Campaigns with ROAS below 1 over the trailing 30 days - pause or renegotiate bids. The archetype’s second condition (CPA more than double a merchant target) is not evalua |
| All Conversions | Grow revenue | Watch only | Description pending editorial review; the signal is live. |
| Bid-Modifier Coverage | Run operations | Watch only | Description pending editorial review; the signal is live. |
| Budget Utilisation | Run operations | Alert band 70 / 30 | Description pending editorial review; the signal is live. |
| CPA Trend | Run operations | Watch only | Description pending editorial review; the signal is live. |
| CPC Anomaly | Run operations | Watch only | Description pending editorial review; the signal is live. |
| CPC Spike Detection | Run operations | Watch only | Description pending editorial review; the signal is live. |
| CPC Trend | Run operations | Alert band 0 / 25 | Description pending editorial review; the signal is live. |
| CTR Decline Alert | Protect revenue | Watch only | Description pending editorial review; the signal is live. |
| CTR Trend | Run operations | Watch only | Description pending editorial review; the signal is live. |
| Clicks vs Conversions | Grow revenue | Watch only | Description pending editorial review; the signal is live. |
| Conversion Drop Alert | Grow revenue | Watch only | Description pending editorial review; the signal is live. |
| Conversion Rate Trend | Grow revenue | Watch only | Description pending editorial review; the signal is live. |
| Conversions Trend | Grow revenue | Watch only | Description pending editorial review; the signal is live. |
| Conversions by Country | Grow revenue | Watch only | Description pending editorial review; the signal is live. |
| Conversions by Hour | Grow revenue | Watch only | Description pending editorial review; the signal is live. |
| DSP Audience Reach | Grow revenue | Watch only | Description pending editorial review; the signal is live. |
| DSP Reach | Run operations | Watch only | Description pending editorial review; the signal is live. |
| DSP Retargeting Reach | Grow revenue | Watch only | Description pending editorial review; the signal is live. |
| Harvest Promotion Lift | Grow revenue | Watch only | Description pending editorial review; the signal is live. |
| Impression Share | Run operations | Alert band 70 / 40 | Description pending editorial review; the signal is live. |
| Impressions Trend | Run operations | Watch only | Description pending editorial review; the signal is live. |
| ROAS Trend | Grow revenue | Watch only | Description pending editorial review; the signal is live. |
| Search Terms Ready to Promote | Grow revenue | Watch only | Description pending editorial review; the signal is live. |
| Spend Anomaly | Run operations | Watch only | Description pending editorial review; the signal is live. |
| Spend Over Time | Run operations | Alert band 0 / -10 | Description pending editorial review; the signal is live. |
| Spend by Country | Customer experience | Watch only | Description pending editorial review; the signal is live. |
Audit risks and opportunities
A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable.| Check | Severity | Outcome | Why it matters | Fix status |
|---|---|---|---|---|
| Conversion tracking broken (clicks > 0 but conversions = 0) | critical | Grow revenue | Over 100 clicks with zero recorded conversions almost never means genuinely zero sales; it means the ad platform cannot see the sales that are happening. Every bid strategy that optimises to | Report only |
| Wasted spend , campaigns with ROAS < 1 over 30d | critical | Grow revenue | A campaign returning less than 1ofrevenueforevery1 spent is losing money on every dollar put into it, before accounting for product cost or fulfilment. Over 30 days that is not a bad | Candidate remediation |
| Missing UTM tags in ad destination URLs | high | Control risk and change | Ads landing without UTM tags cannot be attributed, so the spend disappears from every report and the channel looks worse than it is. | Report only |
| Budget > 80% used before mid-month | medium | Grow revenue | More than 80% of this month’s budget is gone before the month is half over. At this pace the campaign runs out of budget and stops serving for the back half of the month, losing whatever sal | Candidate remediation |
| Disapproved ads in active campaigns | medium | Grow revenue | A disapproved ad stops serving immediately, so any budget allocated to it is not reaching anyone. If it sits in an active campaign unnoticed, the campaign quietly loses reach and volume with | Candidate remediation |
Build your own automated fixes
5 checks report findings on Amazon Ads today. Turn any finding into an automated fix with a Vortex IQ workflow: 13,885 read and write operations across 229 connectors are available as building blocks, with approval, verification and rollback on every change.Automate approved work
Vortex IQ is integrated with 87 read and 140 write operations across budgetrules, adgroups, campaign budgetrules, targets, campaigns, keywords on Amazon Ads. Combine them with anything from the 13,885 operations across 229 connectors to automate the work in your own words. Changes follow the merchant’s configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution. Read-only operations do not modify the connected system.Proven workflow templates (5)
| Workflow | For | Also available on | Tested alongside | What it does |
|---|---|---|---|---|
| Budget Pacing Guard | Performance marketing manager | Meta Ads (Facebook), Quora Ads, LinkedIn Ads, Microsoft Ads (Bing), Snapchat Ads, TikTok Ads, AdRoll, Criteo | BigCommerce, Shopify, Microsoft Teams | forecasts over/underspend against plan and stages bounded reallocations for approval. |
| Creative Fatigue Watch | Performance marketing manager | Meta Ads (Facebook), Quora Ads, LinkedIn Ads, Microsoft Ads (Bing), Snapchat Ads, TikTok Ads, AdRoll, Criteo | BigCommerce, Shopify, Microsoft Teams | detects declining response by creative/audience and opens a replacement brief. |
| Promotion Activation QA | Performance marketing manager | Meta Ads (Facebook), Quora Ads, LinkedIn Ads, Microsoft Ads (Bing), Snapchat Ads, TikTok Ads, AdRoll, Criteo | BigCommerce, Shopify, Microsoft Teams | verifies ads, dates, URLs, tracking, inventory and storefront offer before spend begins. |
| Search Query Waste Miner | Performance marketing manager | Meta Ads (Facebook), Quora Ads, LinkedIn Ads, Microsoft Ads (Bing), Snapchat Ads, TikTok Ads, AdRoll, Criteo | BigCommerce, Shopify, Microsoft Teams | clusters irrelevant or expensive queries and drafts negative-keyword actions. |
| Wasted Spend Watch | Performance marketing manager | Meta Ads (Facebook), Quora Ads, LinkedIn Ads, Microsoft Ads (Bing), Snapchat Ads, TikTok Ads, AdRoll, Criteo | BigCommerce, Shopify, Microsoft Teams | alerts on spend with no meaningful outcomes and recommends pause, budget or targeting review. |
Generated from the connector capability graph. Counts reflect the servable registry after alias normalisation and de-duplication, and refresh automatically when the registry changes.