| 41 | 7 | Build your own | 14 | 4 |
|---|---|---|---|---|
| performance signals | automated checks | automated fixes | proven workflows | API operations |
Monitor performance
41 performance signals. Signals with an alert band can raise Nerve Centre alerts; every signal supports a merchant-configured watcher.| Signal | Outcome | Alert behaviour | What it tracks |
|---|---|---|---|
| Abandoned Cart Recovery Revenue | Protect revenue | Watch only | Revenue from Mailchimp’s Abandoned Cart automation. One of the highest-ROI automations Mailchimp ships - track regression aggressively. |
| Abandoned-Cart Automation Status | Protect revenue | Watch only | Abandoned-Cart Automation Status from Mailchimp, grouped under Email Automation. Computes when a live Mailchimp integration is connected; reconciles ecommerce against Mai |
| Audience Coverage of Customer Base | Grow revenue | Watch only | % of the store’s customer base that is also a subscribed Mailchimp member. Computes once a live Mailchimp integration and an ecommerce sibling are both connected. |
| Automation Series Completion Rate | Control risk and change | Merchant rule | % of members who started a multi-step automation and reached the final email. Sharp drops = broken trigger or template-render error. |
| Automation Stopped Firing (>24h) | Control risk and change | Merchant rule | Status=sending with no recent sends = trigger broken or template-render error after Mailchimp UI version change. |
| Automation vs Campaign Revenue Mix | Grow revenue | Watch only | Automation vs Campaign Revenue Mix from Mailchimp, grouped under Email Automation. Computes when a live Mailchimp integration is connected; reconciles ecommerce against M |
| Avg Member Engagement Score (1-5) | Protect revenue | Merchant rule | Average of Mailchimp’s 1-5 list engagement star rating (list_rating) across all audiences. Below 3 = list quality declining; re-engagement campaign overdue. |
| Campaign Revenue Attribution (30d) | Grow revenue | Watch only | Per-campaign ecom revenue attributed via Mailchimp’s ecom integration. Top-of-list = scale; bottom = kill or rework. |
| Cart Abandonment → Email Open → Ecom Recovery | Protect revenue | Merchant rule | Full abandoned-cart funnel: abandonment → email sent → open → click → recovered order. Drops anywhere in the funnel surface where the automation is leaking. |
| Customers in Ecom Not Subscribed in Mailchimp | Protect revenue | Merchant rule | Customers buying from your store but missing from your email list = recurring marketing leak. Sync via Mailchimp’s ecom integration or manual list-add. |
| Email Share of Total Store Revenue | Protect revenue | Watch only | % of total store revenue attributed to Mailchimp email sends. Computes once a live Mailchimp integration and an ecommerce sibling are both connected. |
| Email-Attributed Revenue | Protect revenue | Watch only | Email-Attributed Revenue from Mailchimp, grouped under Cross-Channel: Revenue at Risk. Computes when a live Mailchimp integration is connected; reconciles ecommerce again |
| Hard Bounce Spike (>5% on a campaign) | Protect revenue | Merchant rule | Mailchimp throttles sends from accounts with sustained >5% hard bounce - escalate to list-cleanup immediately. |
| Inbox Placement Rate (deliverability) | Protect revenue | Merchant rule | % of sent emails landing in primary inbox (vs spam folder). Estimated from seed-list services if connected. Drops here = sender-reputation issue ahead of bounce/complaint |
| Mailchimp Campaigns → Ecom Revenue (90d) | Protect revenue | Merchant rule | Per-campaign ecom revenue attribution. Surfaces high-engagement campaigns that don’t convert (broken CTA or wrong audience). |
| Net Audience Growth (30d) | Grow revenue | Merchant rule | Subscribes minus unsubscribes minus cleaned over 30 days. Net-negative for sustained periods = list shrinking and reaching fewer customers each cycle. |
| Top Sends → Purchase Lag | Grow revenue | Watch only | Median time between a campaign send and the resulting order, for the top-performing sends. Computes once a live Mailchimp integration and an ecommerce sibling are both co |
| Top Spenders Unengaged on Email (90d) | Protect revenue | Merchant rule | Highest-revenue customers ignoring your email = at-risk churn cohort. Build a VIP-only re-engagement segment. |
| Unsubs Within 7d of Purchase | Grow revenue | Watch only | Members who unsubscribed within 7 days of placing an order - a signal of post-purchase send fatigue. Computes once a live Mailchimp integration and an ecommerce sibling a |
| Unsubscribe Burst (>3x 7-day baseline) | Grow revenue | Merchant rule | Pace check - sustained 3x usually means content / segmentation issue. Pause sends and investigate before the next campaign goes out. |
| A/B Test Winners (last 90D) | Grow revenue | Watch only | A/B Test Winners (last 90D) from Mailchimp, grouped under Email & Marketing. Computes when a live Mailchimp integration is connected; reconciles ecommerce against Mailchi |
| Abuse / Spam-Complaint Spike | Protect revenue | Alert band 0.1 / 0.3 | Abuse / Spam-Complaint Spike from Mailchimp, grouped under Nerve Centre. Computes when a live Mailchimp integration is connected; reconciles ecommerce against Mailchimp d |
| Audience Count | Grow revenue | Watch only | Total subscribed contacts across all audiences. |
| Audiences Overview | Grow revenue | Watch only | Audiences Overview from Mailchimp, grouped under Email & Marketing. Computes when a live Mailchimp integration is connected; reconciles ecommerce against Mailchimp data. |
| Automation Status | Run operations | Watch only | Automation Status from Mailchimp, grouped under Email Automation. Computes when a live Mailchimp integration is connected; reconciles ecommerce against Mailchimp data. |
| Automations | Run operations | Watch only | Automations from Mailchimp, grouped under Email Automation. Computes when a live Mailchimp integration is connected; reconciles ecommerce against Mailchimp data. |
| Campaign Status | Grow revenue | Watch only | Campaign Status from Mailchimp, grouped under Email & Marketing. Computes when a live Mailchimp integration is connected; reconciles ecommerce against Mailchimp data. |
| Customer Journeys | Customer experience | Watch only | Customer Journeys from Mailchimp, grouped under Email Automation. Computes when a live Mailchimp integration is connected; reconciles ecommerce against Mailchimp data. |
| Deliverability Drop | Protect revenue | Alert band 0 / -5 | Deliverability Drop from Mailchimp, grouped under Nerve Centre. Computes when a live Mailchimp integration is connected; reconciles ecommerce against Mailchimp data. |
| Email AOV | Protect revenue | Watch only | Email AOV from Mailchimp, grouped under Cross-Channel: Revenue at Risk. Computes when a live Mailchimp integration is connected; reconciles ecommerce against Mailchimp da |
| Placed Orders (Email) | Run operations | Watch only | Placed Orders (Email) from Mailchimp, grouped under Customer Lifecycle. Computes when a live Mailchimp integration is connected; reconciles ecommerce against Mailchimp da |
| Refund Rate (Email Orders) | Protect revenue | Watch only | Refund Rate (Email Orders) from Mailchimp, grouped under Cross-Channel: Revenue at Risk. Computes when a live Mailchimp integration is connected; reconciles ecommerce aga |
| Segments | Grow revenue | Watch only | Segments from Mailchimp, grouped under Email & Marketing. Computes when a live Mailchimp integration is connected; reconciles ecommerce against Mailchimp data. |
| Send Cadence (campaigns/wk) | Grow revenue | Watch only | Send Cadence (campaigns/wk) from Mailchimp, grouped under Email & Marketing. Computes when a live Mailchimp integration is connected; reconciles ecommerce against Mailchi |
| Sender-Reputation Risk | Protect revenue | Watch only | Sender-Reputation Risk from Mailchimp, grouped under Nerve Centre. Computes when a live Mailchimp integration is connected; reconciles ecommerce against Mailchimp data. |
| Suppressed / Cleaned Members | Grow revenue | Watch only | Suppressed / Cleaned Members from Mailchimp, grouped under Email & Marketing. Computes when a live Mailchimp integration is connected; reconciles ecommerce against Mailch |
| Top Automations by Revenue | Grow revenue | Watch only | Top Automations by Revenue from Mailchimp, grouped under Email Automation. Computes when a live Mailchimp integration is connected; reconciles ecommerce against Mailchimp |
| Top Email Clients (open distribution) | Protect revenue | Watch only | Apple Mail / Gmail / Outlook split across opens. Drives template-testing decisions; Apple MPP inflates open-rate signal. |
| Welcome Automation Status | Run operations | Watch only | Welcome Automation Status from Mailchimp, grouped under Email Automation. Computes when a live Mailchimp integration is connected; reconciles ecommerce against Mailchimp |
| Welcome Series Completion Rate | Run operations | Merchant rule | First impression matters - % of new subscribers who complete the Welcome Series (typically 3-5 emails). Low completion = subject lines or pacing need work. |
| Win-Back Automation Recovery Rate | Grow revenue | Merchant rule | % of lapsed subscribers who re-engaged via Win-Back series. Low % is normal (3-8%); 0% suggests broken flow. |
Audit risks and opportunities
A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable.| Check | Severity | Outcome | Why it matters | Fix status |
|---|---|---|---|---|
| Spam complaint rate > 0.1% | critical | Protect revenue | Spam complaints are the fastest way to damage sender reputation with mailbox providers; a rate this high can get future campaigns throttled or routed to spam even for recipients who never co | Report only |
| Abandoned-cart flow not live | high | Protect revenue | Abandoned-cart recovery is usually the single highest-ROI automation in email: high-intent shoppers who nearly bought are contacted at exactly the right moment. Without it they are never con | Report only |
| Bounce rate > 5% | high | Protect revenue | More than 1 in 20 emails is bouncing. Beyond the immediate lost reach, mailbox providers watch bounce rate as a sender-reputation signal, and a rate this high risks future emails, even to go | Report only |
| Delivery rate < 95% | high | Protect revenue | More than 1 in 20 emails is not reaching an inbox at all, whether blocked, bounced, or filtered. Every campaign, promotion or transactional email built on this list is reaching a materially | Report only |
| Welcome flow not live | medium | Grow revenue | New subscribers are at their most engaged in their first days; without a live welcome flow that window closes unconverted. | Report only |
| Limited segmentation , fewer than 3 segments | low | Protect revenue | With fewer than 3 segments, campaigns are almost certainly going to the entire list every time, new customers and loyal repeat buyers, engaged subscribers and people who have not opened an e | Report only |
| Too many draft flows (> 3) , launch tech debt | low | Grow revenue | More than 3 automation flows are built but never turned on. Each one represents planned revenue, welcome series, replenishment reminders, win-back campaigns, that is sitting unused; the work | Report only |
Build your own automated fixes
7 checks report findings on Mailchimp today. Turn any finding into an automated fix with a Vortex IQ workflow: 13,885 read and write operations across 229 connectors are available as building blocks, with approval, verification and rollback on every change.Automate approved work
Vortex IQ is integrated with 4 read and 0 write operations across automations, campaigns, lists, listmembers on Mailchimp. Combine them with anything from the 13,885 operations across 229 connectors to automate the work in your own words. Changes follow the merchant’s configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution. Read-only operations do not modify the connected system.Proven workflow templates (14)
| Workflow | For | Also available on | Tested alongside | What it does |
|---|---|---|---|---|
| Back-in-stock Opportunity Queue | CRM / lifecycle marketing manager | HubSpot, Klaviyo, Dotdigital, SendGrid, Iterable, Drip (API), Constant Contact, ConvertKit (API) | BigCommerce, Shopify, OpenAI | identifies high-intent customers and prepares consent-safe notifications. |
| Campaign Preflight Gate | CRM / lifecycle marketing manager | HubSpot, Klaviyo, Dotdigital, SendGrid, Iterable, Drip (API), Constant Contact, ConvertKit (API) | BigCommerce, Shopify, OpenAI | validates segment, exclusions, consent, links, stock, offer dates and tracking before send approval. |
| Deliverability and List Health Guard | CRM / lifecycle marketing manager | HubSpot, Klaviyo, Dotdigital, SendGrid, Iterable, Drip (API), Constant Contact, ConvertKit (API) | BigCommerce, Shopify, OpenAI | monitors bounce, complaint, suppression and engagement shifts with safe remediation advice. |
| Flow Performance Decay Watch | CRM / lifecycle marketing manager | HubSpot, Klaviyo, Dotdigital, SendGrid, Iterable, Drip (API), Constant Contact, ConvertKit (API) | BigCommerce, Shopify, OpenAI | detects lifecycle automations whose engagement or revenue has materially deteriorated. |
| Frequency Pressure Guard | CRM / lifecycle marketing manager | HubSpot, Klaviyo, Dotdigital, SendGrid, Iterable, Drip (API), Constant Contact, ConvertKit (API) | BigCommerce, Shopify, OpenAI | identifies over-contacted customers across campaigns and flows. |
| Segment Drift Monitor | CRM / lifecycle marketing manager | HubSpot, Klaviyo, Dotdigital, SendGrid, Iterable, Drip (API), Constant Contact, ConvertKit (API) | BigCommerce, Shopify, OpenAI | flags unexpected audience growth/shrinkage or overlap before it damages sends. |
| Brief Approval Router | Content manager | HubSpot, Klaviyo, Dotdigital, SendGrid, Iterable, Drip (API), Constant Contact, ConvertKit (API) | BigCommerce, Shopify, OpenAI, Anthropic, Gemini | sends briefs to the correct legal, SEO, product and brand approvers based on content type. |
| Brief-to-Draft Pipeline | Content manager | HubSpot, Klaviyo, Dotdigital, SendGrid, Iterable, Drip (API), Constant Contact, ConvertKit (API) | BigCommerce, Shopify, OpenAI, Anthropic, Gemini | produces evidence-backed article drafts with sources, brand rules and approval status. |
| Campaign Asset Repurposer | Content manager | HubSpot, Klaviyo, Dotdigital, SendGrid, Iterable, Drip (API), Constant Contact, ConvertKit (API) | BigCommerce, Shopify, OpenAI, Anthropic, Gemini | turns an approved core message into channel-specific drafts without auto-publishing. |
| Content Calendar Builder | Content manager | HubSpot, Klaviyo, Dotdigital, SendGrid, Iterable, Drip (API), Constant Contact, ConvertKit (API) | BigCommerce, Shopify, OpenAI, Anthropic, Gemini | creates a channel-ready editorial calendar from launches, seasonality and search demand. |
| Content Freshness Watch | Content manager | HubSpot, Klaviyo, Dotdigital, SendGrid, Iterable, Drip (API), Constant Contact, ConvertKit (API) | BigCommerce, Shopify, OpenAI, Anthropic, Gemini | finds decaying or outdated pages, explains why they matter and opens refresh tasks. |
| Editorial QA Gate | Content manager | HubSpot, Klaviyo, Dotdigital, SendGrid, Iterable, Drip (API), Constant Contact, ConvertKit (API) | BigCommerce, Shopify, OpenAI, Anthropic, Gemini | checks links, claims, tone, formatting, metadata and calls to action before approval. |
| Evergreen Refresh Queue | Content manager | HubSpot, Klaviyo, Dotdigital, SendGrid, Iterable, Drip (API), Constant Contact, ConvertKit (API) | BigCommerce, Shopify, OpenAI, Anthropic, Gemini | schedules evidence and date checks for high-value guides. |
| Launch Story Pack | Content manager | HubSpot, Klaviyo, Dotdigital, SendGrid, Iterable, Drip (API), Constant Contact, ConvertKit (API) | BigCommerce, Shopify, OpenAI, Anthropic, Gemini | creates coordinated blog, email and social drafts from verified product information. |
Generated from the connector capability graph. Counts reflect the servable registry after alias normalisation and de-duplication, and refresh automatically when the registry changes.