At a glance
AliExpress Seller Health Score is the single composite number that summarises how your store stands with AliExpress across the inputs the marketplace cares about most. Vortex IQ derives it from your account-health signals, your Detailed Seller Ratings, your dispute rate, your on-time dispatch performance, and your listing compliance, then rolls them into one score so you can read your overall standing at a glance instead of cross-referencing five dashboards. For an owner, finance lead, or operations lead this is the executive headline that tells you whether the store is healthy enough to protect placement, payouts, and store level. It pairs naturally withaex_store_level_tierfor the platform-facing tier and withaex_dispute_rateandaex_late_dispatchwhen the score moves and you need to find the cause.
| What it counts | A composite 0 to 100 score blending account-health inputs such as Detailed Seller Ratings, dispute rate, on-time dispatch, and listing compliance into one figure. |
| Sample type | Backend API data from AliExpress, refreshed in real time with a 7-day reference where inputs are reported on a rolling basis. |
| Why it matters | A falling health score is an early warning that placement, store level, or payout standing is at risk before AliExpress acts on it. |
| Reading the value | Read it as a gauge, not a worklist. Higher is healthier; a score holding in the upper band is good standing, while a drop into the lower band means one or more underlying inputs need attention. |
| Currency | Composite score out of 100. |
| Time window | RT/7D |
| Alert trigger | <70 |
| Sentiment key | aex_marketplace_health_score |
| Roles | owner, finance, operations |
Calculation
Vortex IQ pulls your AliExpress account-health inputs, including Detailed Seller Ratings, dispute rate, on-time dispatch, and listing compliance, normalises each onto a common scale, and combines them into a single weighted composite expressed out of 100. The score refreshes as the underlying inputs update, with rolling-window inputs reflected on a 7-day reference. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.Worked example
A representative reading of AliExpress Seller Health Score for a typical established cross-border AliExpress store. On 09 Mar 26 the gauge sits at a comfortable 86, then over the following week it slides to 68 and trips the alert. The owner opens the card, sees that the drop is concentrated in the dispatch and dispute inputs rather than ratings, and tasks the operations lead with clearing the late-shipment backlog while finance reviews the open disputes. By 18 Mar 26 the score has recovered into the high 70s as both inputs stabilise. For deeper investigation, use Vortex Mind to trace upstream causes; for natural-language exploration, ask Ask Viq.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
aex_store_level_tier | Shows the platform-facing store level the health score ultimately defends. |
aex_dispute_rate | One of the heaviest inputs to the score and the first place to look when it falls. |
aex_detail_rating_summary | Breaks Detailed Seller Ratings into their item, communication, and shipping axes. |
aex_late_shipments | Surfaces the dispatch breaches that drag the on-time component down. |
aex_detail_rating_crossed | Flags when a rating threshold has been crossed, a common cause of a score drop. |
Reconciling against AliExpress Seller Center
Where to look in AliExpress Seller Center: Open the Service Scores or store performance dashboard where AliExpress reports your account health, Detailed Seller Ratings, and dispute figures, the same inputs that feed this composite. Why the Vortex IQ value may legitimately differ:| Reason | Direction | What to do |
|---|---|---|
| Composite weighting. AliExpress publishes inputs separately; Vortex IQ blends them into one score, so the headline number will not match any single Seller Center figure. | Variable | Read the composite for direction and drill into siblings for the exact input. |
| Refresh cadence. Some Seller Center inputs update on their own periodic schedule rather than in real time. | Marginal | Allow each input its own reporting lag before treating a gap as an error. |
| Window framing. Rolling-window inputs are referenced over 7 days here, which can differ from the closed window Seller Center reports. | Variable | Confirm both views cover the same period when comparing a specific input. |
Known limitations / merchant FAQs
Q: How often does AliExpress Seller Health Score update? It refreshes in real time as its inputs change, with rolling-window inputs reflected over a 7-day reference, so an improvement in dispatch or disputes lifts the score at the next sync. Q: Why does my AliExpress Seller Center show a different number? Seller Center reports each health input separately, while this card blends them into one composite; the weighting, each input’s own refresh cadence, and window framing all explain why the headline number differs. Q: How does AliExpress Seller Health Score relate to other account metrics? It is the roll-up of the same inputs surfaced individually inaex_dispute_rate, aex_detail_rating_summary, and aex_late_shipments, and it ultimately defends aex_store_level_tier.
Q: Can I customise the alert threshold?
Yes, sensitivity thresholds are configurable per profile in the Sensitivity tab. Adjust to match your business baseline rather than relying on the generic default.