At a glance
Orders by Buyer Country shows where in the world your AliExpress orders are coming from, plotted as a choropleth map so demand concentration jumps out at a glance. On a global cross-border marketplace your buyers can sit in dozens of countries at once, and knowing which markets actually drive volume tells you where to extend shipping coverage, where to localise listings and language, and where to focus marketing spend. For an owner or marketing lead this turns a flat order count into a map of opportunity and risk. It pairs naturally withaex_aov_by_buyer_countryto see not just where orders come from but how valuable each market is, and withaex_ship_to_country_coverageto check you can actually serve the demand.
| What it counts | The distribution of orders across buyer countries for the period, rendered as a shaded map where darker regions carry more orders. |
| Sample type | Backend API data from AliExpress, refreshed for the rolling 30-day window as new orders are placed. |
| Why it matters | Knowing your true demand geography guides shipping coverage, listing localisation, and where marketing spend will return the most. |
| Reading the value | Read the map for concentration, not a single figure. A few dark countries mean dependence on a handful of markets; a spreading map signals diversifying demand. |
| Currency | Count of orders per country. |
| Time window | 30D |
| Alert trigger | - |
| Sentiment key | aex_orders_by_country |
| Roles | owner, marketing |
Calculation
Vortex IQ groups every order placed in the trailing 30 days by the buyer’s country and renders the counts as a choropleth, shading each country by its share of total orders. The map updates as new orders arrive across the window. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.Worked example
A representative reading of Orders by Buyer Country for a typical cross-border AliExpress store. For the 30 days ending 16 Mar 26 the map shows roughly 1,240 orders, with Brazil and the United States deeply shaded and a cluster of newly active orders appearing across Eastern Europe. The marketing lead reads the emerging Eastern European demand as a signal to localise a handful of top listings into local language and confirm shipping coverage to those countries before the trend matures. The owner notes the heavy Brazil concentration as a dependency worth diversifying. For deeper investigation, use Vortex Mind to trace upstream causes; for natural-language exploration, ask Ask Viq.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
aex_aov_by_buyer_country | Adds order value to the map so you see which markets are high volume versus high worth. |
aex_ship_to_country_coverage | Checks you actually ship to the countries where demand is rising. |
aex_revenue_by_buyer_currency | Reframes the same buyers by the currency they pay in, useful for FX exposure. |
aex_total_transactions | Gives the total order count the map is broken down from. |
aex_orders_per_day | Shows the time trend behind the geographic snapshot. |
Reconciling against AliExpress Seller Center
Where to look in AliExpress Seller Center: Open the Orders area and use the country or region filters, or the buyer analytics dashboard, to see order counts broken down by destination country. Why the Vortex IQ value may legitimately differ:| Reason | Direction | What to do |
|---|---|---|
| Country attribution. Seller Center may key off shipping destination while the card keys off buyer country, which can differ for forwarded parcels. | Variable | Confirm both views use the same country definition before comparing a market. |
| Window boundary. The card’s rolling 30 days may not align with the fixed range you select in Seller Center. | Marginal | Match the date ranges on both sides when checking a country total. |
| Cancelled orders. Whether cancelled or unpaid orders are included can shift per-country counts. | Variable | Apply the same order-status filter in both views. |
Known limitations / merchant FAQs
Q: How often does Orders by Buyer Country update? It refreshes across the rolling 30-day window as new orders are placed, so the map shades and reshades to reflect the latest demand geography at each sync. Q: Why does my AliExpress Seller Center show a different number? Seller Center may attribute orders by shipping destination, use a fixed date range, or include different order statuses; any of these can move a per-country count relative to the card. Q: How does Orders by Buyer Country relate to other geography metrics? It is the volume view that sits alongside the value view inaex_aov_by_buyer_country and the coverage check in aex_ship_to_country_coverage, all drawing from the same buyer base.
Q: Can I customise the alert threshold?
Yes, sensitivity thresholds are configurable per profile in the Sensitivity tab. Adjust to match your business baseline rather than relying on the generic default.