Skip to main content
Metrics type: Supporting MetricsCategory: Marketplace

At a glance

Revenue by Buyer Currency breaks your AliExpress revenue down by the currency each buyer actually paid in, shown as a donut so the dominant currencies read at a glance. On a global cross-border marketplace your buyers settle in many currencies while your costs and payouts land in one, so this split is the raw input for FX-hedging and currency-specific pricing decisions. For an owner or finance lead it answers where the money is really coming from, which is often very different from where the orders are coming from once exchange rates and price points are factored in. It pairs with aex_revenue_by_buyer_country for the geographic view and aex_listings_with_fx_pricing_drift, which flags where currency moves have pushed your prices off target.

Calculation

Vortex IQ groups revenue over the trailing 30 days by the currency each AliExpress buyer paid in, then renders each currency as a slice of the donut so its share of total revenue is immediately visible. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.

Worked example

A representative reading of Revenue by Buyer Currency for a typical cross-border AliExpress store. For the 30 days ending 20 Mar 26 the donut shows roughly 46% of revenue in USD, 22% in EUR, 14% in GBP, and the remainder spread across several smaller currencies. The finance lead notes that the EUR slice has grown about six points versus the prior month, decides the exposure is now large enough to hedge a portion of euro receipts, and reviews euro-denominated price points to protect margin against the recent rate move. For deeper investigation, use Vortex Mind to trace upstream causes; for natural-language exploration, ask Ask Viq.

Sibling cards merchants should reference together

Reconciling against AliExpress Seller Center

Where to look in AliExpress Seller Center: Open the finance and transaction reports, where settled amounts and order currencies are listed; export the period and group by currency to compare against the donut. Why the Vortex IQ value may legitimately differ: Cross-connector reconciliation: Compare the currency mix against your payment processor or connected store finance data to confirm the same settlement currencies appear. For divergence investigations, use Vortex Mind.

Known limitations / merchant FAQs

Q: How often does Revenue by Buyer Currency update? It aggregates over a trailing 30-day window and refreshes on each sync, so the donut reflects the most recent completed period. Q: Why does my AliExpress Seller Center show a different number? Differences usually come from conversion timing between buyer-paid and settled currency, a period boundary that does not match the report range, or different refund netting. Q: How does Revenue by Buyer Currency relate to other revenue metrics? It is a decomposition of aex_total_revenue by currency, and it sits alongside the geographic views in aex_revenue_by_buyer_country and aex_aov_by_buyer_country. Q: Can I customise the alert threshold? Yes, alert thresholds are configurable per profile in the Alert Rules tab. Adjust to match your business baseline rather than relying on the generic default.

Tracked live in Vortex IQ Nerve Centre

Revenue by Buyer Currency is one of hundreds of KPI pulses Vortex IQ tracks across AliExpress and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. Start for free or book a demo to see this metric running on your own data.