At a glance
Revenue by Buyer Currency breaks your AliExpress revenue down by the currency each buyer actually paid in, shown as a donut so the dominant currencies read at a glance. On a global cross-border marketplace your buyers settle in many currencies while your costs and payouts land in one, so this split is the raw input for FX-hedging and currency-specific pricing decisions. For an owner or finance lead it answers where the money is really coming from, which is often very different from where the orders are coming from once exchange rates and price points are factored in. It pairs withaex_revenue_by_buyer_countryfor the geographic view andaex_listings_with_fx_pricing_drift, which flags where currency moves have pushed your prices off target.
| What it counts | Revenue split by the currency buyers paid in, presented as a share-of-total donut across the period. |
| Sample type | Backend API data from AliExpress, aggregated over the trailing 30-day window. |
| Why it matters | Knowing which currencies dominate drives FX-hedging decisions and tells you where currency-specific pricing is worth the effort. |
| Reading the value | Read the donut as share of total. A few dominant slices are normal; watch for shifts in the mix over time, since a growing slice may justify hedging or repricing. |
| Currency | Store currency, split by buyer currency. |
| Time window | 30D |
| Alert trigger | - |
| Sentiment key | aex_revenue_by_currency |
| Roles | owner, finance |
Calculation
Vortex IQ groups revenue over the trailing 30 days by the currency each AliExpress buyer paid in, then renders each currency as a slice of the donut so its share of total revenue is immediately visible. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.Worked example
A representative reading of Revenue by Buyer Currency for a typical cross-border AliExpress store. For the 30 days ending 20 Mar 26 the donut shows roughly 46% of revenue in USD, 22% in EUR, 14% in GBP, and the remainder spread across several smaller currencies. The finance lead notes that the EUR slice has grown about six points versus the prior month, decides the exposure is now large enough to hedge a portion of euro receipts, and reviews euro-denominated price points to protect margin against the recent rate move. For deeper investigation, use Vortex Mind to trace upstream causes; for natural-language exploration, ask Ask Viq.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
aex_revenue_by_buyer_country | The geographic split that sits behind the currency mix. |
aex_listings_with_fx_pricing_drift | Flags listings whose prices have drifted off target as rates moved. |
aex_aov_by_buyer_country | Average order value by market, useful alongside currency share. |
aex_total_revenue | The headline total this card decomposes by currency. |
aex_marketplace_fees_paid | Fees and FX together shape the net you keep per currency. |
Reconciling against AliExpress Seller Center
Where to look in AliExpress Seller Center: Open the finance and transaction reports, where settled amounts and order currencies are listed; export the period and group by currency to compare against the donut. Why the Vortex IQ value may legitimately differ:| Reason | Direction | What to do |
|---|---|---|
| Conversion timing. Buyer-paid currency may be converted at settlement, so reported amounts can differ from the original currency split. | Variable | Compare on buyer-paid currency, not the settled payout currency, when reconciling. |
| Period boundary. The 30-day window may not align with the Seller Center report range. | Marginal | Match the report date range to the card’s trailing window. |
| Refund treatment. Refunds and adjustments may be netted differently between the two views. | Marginal | Confirm whether the report is gross or net before comparing slices. |
Known limitations / merchant FAQs
Q: How often does Revenue by Buyer Currency update? It aggregates over a trailing 30-day window and refreshes on each sync, so the donut reflects the most recent completed period. Q: Why does my AliExpress Seller Center show a different number? Differences usually come from conversion timing between buyer-paid and settled currency, a period boundary that does not match the report range, or different refund netting. Q: How does Revenue by Buyer Currency relate to other revenue metrics? It is a decomposition ofaex_total_revenue by currency, and it sits alongside the geographic views in aex_revenue_by_buyer_country and aex_aov_by_buyer_country.
Q: Can I customise the alert threshold?
Yes, sensitivity thresholds are configurable per profile in the Sensitivity tab. Adjust to match your business baseline rather than relying on the generic default.