22
performance signals
13
automated checks
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automated fixes
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8
API operations
- Overview
- Monitor (22)
- Audit (13)
- Automate
What you can achieve
Capabilities are grouped around merchant outcomes, not API terminology.Protect revenue
Find failures, leaks and risks before they cost sales.
Run operations
Monitor orders, fulfilment, delivery and settlement.
Grow revenue
Improve discovery, conversion, campaigns and repeat purchase.
From connection to verified outcome
The controlled sequence every capability follows. Nothing changes a connected system without the approval step.1
Connect
Authorise the source. Scopes are shown before access is granted.
2
Monitor
Watch the signals against your own baselines, not universal defaults.
3
Detect
Run checks and gather evidence specific to your store.
4
Recommend
Explain what happened, why it matters and the proposed action.
5
Approve
You review scope, risk and reversibility before anything changes.
6
Execute
Apply through governed connector operations.
7
Verify
Confirm the intended result and keep the receipt.
Monitor performance
22 performance signals. Open an outcome to see its signals and how each one alerts. Read-only operations do not modify the connected system.Protect revenue (9 signals)
Protect revenue (9 signals)
| Signal | Alert behaviour | What it tracks |
|---|---|---|
| Abandoned-Cart Recovery Value | Watch only | GBP/$ per 30D recovered by the abandoned-cart trigger campaign. Goes to zero if no cart campaign is live. |
| Blacklisted Contact Share | Alert band 2 / 10 | Share of contacts blacklisted (unsub / bounce / complaint). A high share drags deliverability. |
| Bounce Rate | Alert band 2 / 5 | Soft + hard bounces as a share of sends. Rising bounces hurt sender reputation. Audit BR04 fires here. |
| Delivery Rate | Alert band 98 / 95 | Share of sends accepted by the inbox provider. Below 95% needs attention. BR01 fires. |
| Email Health KPIs | Merchant rule | Delivered, bounced and unsubscribed at a glance, your deliverability vitals. |
| Email Share of Total Store Revenue | Merchant rule | Healthy DTC ranges 20-30%. Below 15% = email under-leveraged; above 40% = paid-acq atrophy risk. |
| Engagement Funnel | Merchant rule | Requested -> Delivered -> Opened -> Clicked. Drop-offs expose deliverability vs content weakness. |
| Spam Complaint Rate | Alert band 0.1 / 0.3 | Above 0.1% Gmail starts marking the sender domain. BR03 fires; investigate immediately. |
| Unsubscribe Rate | Alert band 0.5 / 2 | Unsubscribes per delivered email. A spike signals list fatigue or off-target content. |
Run operations (7 signals)
Run operations (7 signals)
| Signal | Alert behaviour | What it tracks |
|---|---|---|
| Active Subscribers (Est.) | Merchant rule | Estimated subscribed, reachable contacts across all lists. |
| Email Open Rate | Alert band 20 / 10 | Apple Mail Privacy inflates this - pair with click-to-open for a truer signal. |
| List Count | Merchant rule | Number of contact lists on the account. |
| List Health Summary | Merchant rule | Total reachable members across all lists. |
| Lists Overview | Merchant rule | Every contact list with its subscriber count. |
| Segments Overview | Merchant rule | Saved segments. Below 3 signals an under-segmented account (audit BR06). |
| Top Lists by Name | Merchant rule | Largest contact lists by subscriber count. |
Grow revenue (6 signals)
Grow revenue (6 signals)
| Signal | Alert behaviour | What it tracks |
|---|---|---|
| Campaign Status Breakdown | Merchant rule | Email campaigns grouped by status (sent, draft, queued, suspended). |
| Click-to-Open Rate | Alert band 10 / 3 | Truer engagement signal than open rate - proxy filtering doesn’t pre-click. |
| Conversion Rate | Merchant rule | Orders as a share of emails sent. Requires the Brevo ecommerce tracker. |
| Email Click Rate | Alert band 2 / 0.5 | Unique clicks as a share of delivered. The clearest engagement signal. |
| Top Campaigns by Revenue | Merchant rule | Highest-grossing campaigns. Requires the Brevo ecommerce tracker for revenue figures. |
| Total Sends | Merchant rule | Total emails requested across marketing + transactional sends in the window. |
Audit risks and opportunities
A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable. Open a check for the detail.Spam complaint rate > 0.1%
Spam complaint rate > 0.1%
Severity critical · Outcome Protect revenue · Fix status Report onlySpam complaints are the fastest way to damage sender reputation with mailbox providers; a rate this high can get future campaigns throttled or routed to spam even for recipients who never complained, which drags down deliverability for the whole list, not just the segment that complained.Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
EM-DEL-002Spam complaint rate above ISP threshold
Spam complaint rate above ISP threshold
Severity critical · Outcome Protect revenue · Fix status Report onlySpam complaints are the fastest way to destroy sender reputation. Above roughly 0.1 percent, providers start routing campaigns to junk for everyone, not just complainers, cutting email revenue silently.Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
BR03Abandoned-cart flow not live
Abandoned-cart flow not live
Severity high · Outcome Protect revenue · Fix status Report onlyAbandoned-cart recovery is usually the single highest-ROI automation in email: high-intent shoppers who nearly bought are contacted at exactly the right moment. Without it they are never contacted at all.Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
EM-FLOW-001Bounce rate > 5%
Bounce rate > 5%
Severity high · Outcome Protect revenue · Fix status Report onlyMore than 1 in 20 emails is bouncing. Beyond the immediate lost reach, mailbox providers watch bounce rate as a sender-reputation signal, and a rate this high risks future emails, even to good addresses, landing in spam instead of the inbox.Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
EM-DEL-001Delivery rate < 95%
Delivery rate < 95%
Severity high · Outcome Protect revenue · Fix status Report onlyMore than 1 in 20 emails is not reaching an inbox at all, whether blocked, bounced, or filtered. Every campaign, promotion or transactional email built on this list is reaching a materially smaller audience than the send count suggests.Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
EM-DEL-003Delivery rate below 95%
Delivery rate below 95%
Severity high · Outcome Protect revenue · Fix status Report onlyWhen more than 1 in 20 emails fails to arrive at all, every campaign, promotion and transactional message built on that list underperforms, and the gap compounds as the list grows.Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
BR01Email bounce rate above 5%
Email bounce rate above 5%
Severity high · Outcome Protect revenue · Fix status Report onlyBounced emails never reach the customer, and past roughly 5% mailbox providers treat the sender as risky, dragging down delivery of every future campaign including the ones that make money.Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
BR04High blacklisted contact share
High blacklisted contact share
Severity medium · Outcome Protect revenue · Fix status Candidate remediationA high share of blacklisted contacts poisons deliverability for the whole list and usually points at an import or acquisition-source problem worth fixing at the root.A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.Reference:
BR07Unsubscribe rate above 2%
Unsubscribe rate above 2%
Severity medium · Outcome Protect revenue · Fix status Report onlyA rising unsubscribe rate shrinks the reachable audience and usually signals frequency or relevance problems; every lost subscriber removes future campaign and flow revenue.Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
BR05Welcome flow not live
Welcome flow not live
Severity medium · Outcome Grow revenue · Fix status Report onlyNew subscribers are at their most engaged in their first days; without a live welcome flow that window closes unconverted.Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
EM-FLOW-002Limited lists / segmentation
Limited lists / segmentation
Severity low · Outcome Grow revenue · Fix status Report onlyBroadcasting to one undifferentiated list sends the same message to buyers, prospects and lapsed customers alike, which depresses engagement and accelerates unsubscribes.Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
BR06Limited segmentation , fewer than 3 segments
Limited segmentation , fewer than 3 segments
Severity low · Outcome Protect revenue · Fix status Report onlyWith fewer than 3 segments, campaigns are almost certainly going to the entire list every time, new customers and loyal repeat buyers, engaged subscribers and people who have not opened an email in a year, all treated identically. That flattens response rates and raises the same unsubscribe and spamVortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
EM-LIST-001Too many draft flows (> 3) , launch tech debt
Too many draft flows (> 3) , launch tech debt
Severity low · Outcome Grow revenue · Fix status Report onlyMore than 3 automation flows are built but never turned on. Each one represents planned revenue, welcome series, replenishment reminders, win-back campaigns, that is sitting unused; the work to build them already happened, so the only thing standing between the store and that revenue is publishing tVortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
EM-FLOW-004Build your own automated fixes
Turn any finding into an automated fix with a Vortex IQ workflow: over 13,000 read and write operations across more than 200 connectors are available as building blocks, with approval, verification and rollback on every change.Automate approved work
Vortex IQ is integrated with 7 read and 1 write operations across accounts, contacts, contactfolders, contactlists, contactlistcontactadds, contactsegments on Brevo (Sendinblue). Combine them with anything from the over 13,000 operations across more than 200 connectors to automate the work in your own words.Changes follow your configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution.Create a workflowReady to build your first Brevo (Sendinblue) workflow
Pick a trigger, add the operations above as steps, and every step that changes data pauses for your approval. Monitoring and audits are live now and can start any workflow you build.Browse the operations you can build with
Browse the operations you can build with
| Resource | Read operations | Write operations |
|---|---|---|
| accounts | 1 | 0 |
| contacts | 1 | 0 |
| contactfolders | 1 | 0 |
| contactlists | 1 | 0 |
| contactlistcontactadds | 0 | 1 |
| contactsegments | 1 | 0 |
| emailcampaigns | 1 | 0 |
| smtpstatisticaggregatedreports | 1 | 0 |