At a glance
Listings Failing Feedonomics Validation is the share of items that fail your feed-management validation rules before they can publish or update to Depop. When a brand syndicates a BigCommerce catalogue out to Depop through a feed platform like Feedonomics, every item must pass validation, complete fields, valid categories, acceptable images. The ones that fail never reach Depop, so they are silent lost listings. This card surfaces the failure rate so the gap does not go unnoticed.
| What it counts | The percentage of items failing feed validation rules in the syndication path to Depop over the window. |
| Sample type | Cross-channel feed-validation data evaluated against the Depop publishing path, refreshed on the standard data refresh. |
| Why it matters | A failed item never lists, so it can never sell. Unlike a removal, there is no notification; the listing simply never appears. A rising failure rate quietly shrinks your live Depop catalogue and the revenue it would have produced. |
| Reading the value | Lower is better. A small percentage is normal noise; a rate above roughly 5 percent means a systematic mapping or data-quality issue is blocking real inventory. |
| Currency | percent |
| Time window | 7D |
| Alert trigger | > 5% |
| Sentiment key | dep_xc_feed_rejection_vs_listings |
| Roles | owner, operations, engineering |
Calculation
The card divides items failing feed validation by total items attempted in the syndication path to Depop over the window, expressed as a percentage. Vortex IQ reads validation outcomes from the feed layer and the Depop publishing path; the alert percentage is configurable in the Sensitivity tab.Worked example
A representative reading of Listings Failing Feedonomics Validation for a typical brand syndicating to Depop. Over 7 days the failure rate jumped to 8 percent, above the 5 percent line. Vortex Mind grouped the failures and found most shared one cause: a category field that had changed format upstream and no longer matched the required mapping. Because it was one rule, not hundreds of bad items, the engineering owner fixed the mapping and the failures cleared on the next feed run. The recovered items published to Depop within a cycle. To investigate, ask Ask Viq for the top feed-validation failure reasons this week.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
dep_xc_catalogue_drift_vs_bc | Cross-channel sibling: drift and feed errors often share a root cause. |
dep_xc_listed_but_oos | Cross-channel sibling: another way the catalogue falls out of sync. |
dep_alert_listing_rejection_spike | Compliance sibling: failures that publish then get removed. |
dep_total_listings | Catalogue sibling: failed items never reach this count. |
dep_revenue_at_risk | Outcome sibling: unpublished inventory is forgone revenue. |
Reconciling against Depop
Where to look in Depop’s own dashboard: These items never reach Depop, so they are invisible in the Depop app by definition. Reconcile against your feed platform’s validation report, which lists failed items and reasons; the Vortex IQ rate aggregates those failures against attempted items. Why the Vortex IQ value may legitimately differ:| Reason | Direction | What to do |
|---|---|---|
| Denominator scope. The rate is failures over items attempted, not your whole catalogue. | Variable | Confirm what counts as attempted. |
| Feed run timing. Failures clear on the next run after a fix. | Variable | Allow a feed cycle before re-reading. |
| Rule configuration. Validation rules live in the feed platform. | Variable | Confirm rules match Depop requirements. |