At a glance
Orders by Country maps where your Depop buyers are, by order volume, across markets. Depop is strongest in a handful of countries but ships globally, so the geographic spread tells you which markets to optimise shipping and listing language for, and which emerging markets are quietly growing. It is the volume counterpart to AOV by country.
| What it counts | Order count by buyer country for the selected period, shown as a map. |
| Sample type | Backend API data from Depop, refreshed on the standard data refresh. |
| Why it matters | Where orders come from drives shipping setup, dispatch timing and which markets justify tailored pricing or listing language. A shift in the map can flag a new growth market or a service issue cooling an established one. |
| Reading the value | Read concentration and change. A dominant home market is normal; watch for rising secondary markets worth supporting and falling ones worth investigating. |
| Currency | count |
| Time window | 30D |
| Alert trigger | - |
| Sentiment key | dep_orders_by_country |
| Roles | owner, marketing |
Calculation
The card groups orders by buyer country and counts them over the window, rendered as a choropleth map. Vortex IQ reads order records and buyer location from the Depop integration.Worked example
A representative reading of Orders by Country for a typical UK reseller on Depop. Over 30 days the UK accounted for about 78 percent of orders, the US for 14 percent, and the rest spread across Ireland, Australia and a long tail. Vortex Mind flagged that US order share had climbed from 9 percent the prior quarter. Reading it next to AOV by country, where US orders ran higher value, the seller decided to formalise a US shipping option rather than handle each case ad hoc. To track the shift, ask Ask Viq for order share by country over the last two quarters.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
dep_aov_by_country | Geography sibling: order value by market, the value side. |
dep_order_count | Volume sibling: the total this map distributes. |
dep_orders_per_day | Volume sibling: order pace over time. |
dep_on_time_ship_rate | Fulfilment sibling: distant markets stress dispatch timing. |
dep_revenue_trend | Trend sibling: how market mix moves revenue. |
Reconciling against Depop
Where to look in Depop’s own dashboard: Depop does not provide a dedicated country map. Reconcile by sampling recent orders in the app and confirming buyer countries match the distribution Vortex IQ shows for the same window. Why the Vortex IQ value may legitimately differ:| Reason | Direction | What to do |
|---|---|---|
| Location source. Country may be derived from buyer profile or shipping address. | Marginal | Confirm which field is used. |
| Period boundary. Vortex IQ uses a 30-day rolling window. | Variable | Match the period range. |
| Cancelled orders. These may be excluded from the count. | Lower in Vortex IQ | Confirm order scope. |