At a glance
Listings with <3 Photos is the share of your active Depop catalogue that has fewer than three photos. Photo depth drives save rate: on a visual-first resale platform, a single image rarely answers the buyer’s questions about fit, condition and detail, so single-photo listings convert poorly. This card flags how much of your shop is leaving saves on the table for want of a few extra shots.
| What it counts | The percentage (and count) of active listings carrying fewer than three photos. |
| Sample type | Backend API data from Depop, refreshed on the standard data refresh. |
| Why it matters | Photo aesthetics and depth drive save rate, and save rate drives discovery. Single-photo listings leave buyers guessing on condition and fit, so they save and buy less. A high share here caps the whole shop’s engagement ceiling. |
| Reading the value | A small share is normal. When more than roughly one in ten listings is under three photos, you have a content backlog worth clearing. |
| Currency | percent |
| Time window | RT (real-time) |
| Alert trigger | > 10% of active listings |
| Sentiment key | dep_photo_count_health |
| Roles | owner, marketing |
Calculation
The card divides the count of active listings with fewer than three photos by total active listings, expressed as a percentage. Vortex IQ reads photo counts per listing from the Depop integration; the photo-count boundary is configurable in the Sensitivity tab.Worked example
A representative reading of Listings with <3 Photos for a typical pre-loved womenswear shop on Depop. Of 320 active listings, 54 carried one or two photos, putting the share at about 17 percent, above the 10 percent guide. Vortex Mind showed those listings averaged a save rate roughly half that of the four-plus-photo listings. The seller batched a reshoot of the worst offenders, adding a detail shot and a label shot to each. Within three weeks the under-three-photo share fell to 6 percent and the reshot cohort’s save rate climbed toward the shop average. To pull the exact listings to fix first, ask Ask Viq for active listings with fewer than three photos sorted by views.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
dep_save_rate | Engagement sibling: photo depth is a leading driver of save rate. |
dep_hashtag_health | Listing Health sibling: the other half of listing quality is discovery tags. |
dep_listing_quality_score | Composite sibling: photo health rolls into overall listing quality. |
dep_stale_listings_30d | Listing Health sibling: reshoots are a chance to refresh stale listings. |
dep_total_listings | Catalogue sibling: the denominator for this share. |
Reconciling against Depop
Where to look in Depop’s own dashboard: Depop does not report a shop-wide photo-completeness figure. To reconcile, open a sample of flagged listings in the app and confirm they carry fewer than three images. The per-listing photo count is what Vortex IQ aggregates. Why the Vortex IQ value may legitimately differ:| Reason | Direction | What to do |
|---|---|---|
| Active scope. Vortex IQ counts active listings only; sold or removed items drop out. | Variable | Confirm which listings are live. |
| Boundary setting. The under-three threshold is configurable. | Variable | Check your Sensitivity tab value. |
| Refresh timing. Newly added photos register on the next refresh. | Marginal | Force a manual refresh after a reshoot batch. |