72
performance signals
5
automated checks
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- Overview
- Monitor (72)
- Audit (5)
- Automate
What you can achieve
Capabilities are grouped around merchant outcomes, not API terminology.Protect revenue
Find failures, leaks and risks before they cost sales.
Grow revenue
Improve discovery, conversion, campaigns and repeat purchase.
Run operations
Monitor orders, fulfilment, delivery and settlement.
Customer experience
Find storefront, speed, accessibility and journey problems.
Control risk and change
Keep tracking, access and change under governed control.
From connection to verified outcome
The controlled sequence every capability follows. Nothing changes a connected system without the approval step.1
Connect
Authorise the source. Scopes are shown before access is granted.
2
Monitor
Watch the signals against your own baselines, not universal defaults.
3
Detect
Run checks and gather evidence specific to your store.
4
Recommend
Explain what happened, why it matters and the proposed action.
5
Approve
You review scope, risk and reversibility before anything changes.
6
Execute
Apply through governed connector operations.
7
Verify
Confirm the intended result and keep the receipt.
Monitor performance
72 performance signals. Open an outcome to see its signals and how each one alerts. Read-only operations do not modify the connected system.Grow revenue (39 signals)
Grow revenue (39 signals)
| Signal | Alert behaviour | What it tracks |
|---|---|---|
| All Conversions | Watch only | Description pending editorial review; the signal is live. |
| CPC by Campaign | Watch only | CPC by Campaign. |
| CTR by Campaign | Watch only | CTR by Campaign. |
| Campaign Comparison | Watch only | Campaign Comparison, broken down by row. |
| Clicks vs Conversions | Watch only | Description pending editorial review; the signal is live. |
| Conversion Actions Breakdown | Watch only | Conversion Actions Breakdown. |
| Conversion Drop Alert | Watch only | Description pending editorial review; the signal is live. |
| Conversion Funnel | Watch only | Conversion Funnel, stage by stage. |
| Conversion Lag | Watch only | Conversion Lag, compared across items. |
| Conversion Rate Trend | Watch only | Description pending editorial review; the signal is live. |
| Conversion Rate by Campaign | Watch only | Conversion Rate by Campaign. |
| Conversion Rate by Device | Watch only | Conversion Rate by Device. |
| Conversions Trend | Watch only | Description pending editorial review; the signal is live. |
| Conversions by Campaign | Watch only | Conversions by Campaign. |
| Conversions by Country | Watch only | Description pending editorial review; the signal is live. |
| Conversions by Day of Week | Watch only | Conversions by Day of Week. |
| Conversions by Device | Watch only | Conversions by Device. |
| Conversions by Hour | Watch only | Description pending editorial review; the signal is live. |
| Landing Page Revenue | Watch only | Landing Page Revenue, broken down by row. |
| Overspending Campaigns | Watch only | Overspending Campaigns, broken down by row. |
| Pinterest Tag + Conversions API Tracking Broken | Merchant rule | Pinterest’s iOS attribution depends on Tag + CAPI dedup , broken dedup = doubled conversions = lying ROAS. |
| ROAS | Alert band 3 / 1.5 | Description pending editorial review; the signal is live. |
| ROAS Dropped Below Threshold | Alert band 3 / 1.5 | Pinterest’s save-to-purchase lag means ROAS shifts trail by days , watch the leading indicator (save rate) too. |
| ROAS Trend | Watch only | Description pending editorial review; the signal is live. |
| ROAS by Campaign | Watch only | ROAS by Campaign. |
| ROAS by Day of Week | Watch only | ROAS by Day of Week. |
| ROAS by Device | Watch only | ROAS by Device. |
| ROAS by Region | Watch only | ROAS by Region. |
| Revenue by Campaign | Watch only | Revenue by Campaign. |
| Search Terms Report | Watch only | Search Terms Report, broken down by row. |
| Spend by Campaign | Watch only | Spend by Campaign. |
| Top Cities by Conversions | Watch only | Top Cities by Conversions. |
| Top Keywords by Conversions | Watch only | Top Keywords by Conversions. |
| Top Performing Campaigns | Watch only | Top Performing Campaigns, broken down by row. |
| Total Revenue | Watch only | Description pending editorial review; the signal is live. |
| Underspending Campaigns | Watch only | Underspending Campaigns, broken down by row. |
| Wasted-Spend Burst (3-day spike) | Alert band 5 / 50 | Catches a runaway Promoted Pin before it eats the visual-brand budget. |
| Worst Performing Campaigns | Watch only | Worst Performing Campaigns, broken down by row. |
| Zero-Conversion Spend | Watch only | Description pending editorial review; the signal is live. |
Run operations (17 signals)
Run operations (17 signals)
| Signal | Alert behaviour | What it tracks |
|---|---|---|
| Budget Utilisation | Alert band 70 / 30 | Description pending editorial review; the signal is live. |
| CPA Trend | Watch only | Description pending editorial review; the signal is live. |
| CPA by Keyword | Watch only | CPA by Keyword. |
| CPC Anomaly | Watch only | Description pending editorial review; the signal is live. |
| CPC Spike Detection | Watch only | Description pending editorial review; the signal is live. |
| CPC Trend | Alert band 0 / 25 | Description pending editorial review; the signal is live. |
| CTR Trend | Watch only | Description pending editorial review; the signal is live. |
| CTR by Keyword | Watch only | CTR by Keyword. |
| Impression Share | Alert band 70 / 40 | Description pending editorial review; the signal is live. |
| Impressions Trend | Watch only | Description pending editorial review; the signal is live. |
| Quality Score Distribution | Alert band 7 / 4 | Quality Score Distribution, compared across items. |
| Spend Anomaly | Watch only | Description pending editorial review; the signal is live. |
| Spend Over Time | Alert band 0 / -10 | Description pending editorial review; the signal is live. |
| Spend vs Budget | Watch only | Description pending editorial review; the signal is live. |
| Top Keywords by Spend | Watch only | Top Keywords by Spend. |
| Total Spend | Watch only | Description pending editorial review; the signal is live. |
| Wasted Spend | Watch only | Description pending editorial review; the signal is live. |
Customer experience (11 signals)
Customer experience (11 signals)
| Signal | Alert behaviour | What it tracks |
|---|---|---|
| CPA by Region | Watch only | CPA by Region. |
| CPC by Device | Watch only | CPC by Device. |
| CPC by Hour | Watch only | CPC by Hour over time. |
| CTR by Device | Watch only | CTR by Device. |
| CTR by Region | Watch only | CTR by Region. |
| Landing Page CPC | Watch only | Landing Page CPC, broken down by row. |
| Landing Page Conv. Rate | Watch only | Landing Page Conv. Rate, broken down by row. |
| Landing Page Performance | Watch only | Landing Page Performance, broken down by row. |
| Spend by Country | Watch only | Description pending editorial review; the signal is live. |
| Spend by Device | Watch only | Spend by Device. |
| Spend by Hour | Watch only | Spend by Hour. |
Protect revenue (5 signals)
Protect revenue (5 signals)
| Signal | Alert behaviour | What it tracks |
|---|---|---|
| Active Shopping Pins on Out-of-Stock SKUs | Alert band 5 / 50 | Pinterest Shopping Pins ARE the SKU , OOS Pins still serve to Pinners but can’t convert. Pause and recover spend. |
| Branded Paid Clicks Cannibalising Organic | Merchant rule | Pinterest discovery overlaps Google for visual-product brand searches , branded Promoted Pins often cannibalise free organic. |
| CTR Decline Alert | Watch only | Description pending editorial review; the signal is live. |
| Catalog Feed Rejections Hurting Verified Merchant Status | Merchant rule | Verified Merchant Programme status drops when rejection rate >5%. Loss of VMP = loss of Shopping Pin distribution. Highest-stakes Feedonomics card |
| Landing Pages with Poor Web Vitals | Merchant rule | Pinterest save-to-purchase lag means landing pages re-load weeks after save , LCP regression breaks the deferred-buyer click-through. |
Audit risks and opportunities
A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable. Open a check for the detail.Conversion tracking broken (clicks > 0 but conversions = 0)
Conversion tracking broken (clicks > 0 but conversions = 0)
Severity critical · Outcome Grow revenue · Fix status Report onlyOver 100 clicks with zero recorded conversions almost never means genuinely zero sales; it means the ad platform cannot see the sales that are happening. Every bid strategy that optimises toward conversions is currently optimising against no signal at all, which makes the campaign’s spend effectivelVortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
AD-TRACK-002Wasted spend , campaigns with ROAS < 1 over 30d
Wasted spend , campaigns with ROAS < 1 over 30d
Severity critical · Outcome Grow revenue · Fix status Candidate remediationA campaign returning less than $1 of revenue for every $1 spent is losing money on every dollar put into it, before accounting for product cost or fulfilment. Over 30 days that is not a bad day, it is a sustained drain on ad budget that could be funding a campaign that actually returns a profit.A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.Reference:
AD-SPEND-001Missing UTM tags in ad destination URLs
Missing UTM tags in ad destination URLs
Severity high · Outcome Control risk and change · Fix status Report onlyAds landing without UTM tags cannot be attributed, so the spend disappears from every report and the channel looks worse than it is.Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
AD-TRACK-001Budget > 80% used before mid-month
Budget > 80% used before mid-month
Severity medium · Outcome Grow revenue · Fix status Candidate remediationMore than 80% of this month’s budget is gone before the month is half over. At this pace the campaign runs out of budget and stops serving for the back half of the month, losing whatever sales it would have driven during that gap.A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.Reference:
AD-SPEND-002Disapproved ads in active campaigns
Disapproved ads in active campaigns
Severity medium · Outcome Grow revenue · Fix status Candidate remediationA disapproved ad stops serving immediately, so any budget allocated to it is not reaching anyone. If it sits in an active campaign unnoticed, the campaign quietly loses reach and volume with no error visible outside the ad platform itself.A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.Reference:
AD-CREATIVE-001Build your own automated fixes
Turn any finding into an automated fix with a Vortex IQ workflow: over 13,000 read and write operations across more than 200 connectors are available as building blocks, with approval, verification and rollback on every change.Automate approved work
Vortex IQ is integrated with 3 read and 2 write operations across adaccounts, adaccountads, adaccountcampaigns, adaccountreports, oauthtokens on Pinterest Ads. Combine them with anything from the over 13,000 operations across more than 200 connectors to automate the work in your own words.Changes follow your configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution.Create a workflowReady to build your first Pinterest Ads workflow
Pick a trigger, add the operations above as steps, and every step that changes data pauses for your approval. Monitoring and audits are live now and can start any workflow you build.Browse the operations you can build with
Browse the operations you can build with
| Resource | Read operations | Write operations |
|---|---|---|
| adaccounts | 1 | 0 |
| adaccountads | 1 | 0 |
| adaccountcampaigns | 1 | 0 |
| adaccountreports | 0 | 1 |
| oauthtokens | 0 | 1 |