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Card class: Non-Hero * Category: Revenue & Growth * Chart: kpi

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At a glance

pre_total_revenue / pre_order_count over the same paid-state window.
What it measurespre_total_revenue / pre_order_count over the same paid-state window.
Formatcurrency
Time window30D vsP
Alert triggerdrop >10% vsP, driven by sentiment_key: aov_trend
Sensitivity bandtrend-based - good when change >= 0%, bad when <= -5%
Rolesowner, finance, marketing
Data typeAPI-derived

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Calculation

pre_total_revenue / pre_order_count over the same paid-state window.
PrestaShop order classification uses the order-state machine: paid = current_state in (2 Payment accepted, 3 Processing, 4 Shipped, 5 Delivered, 9 Backorder paid, 11 Remote payment accepted); shipped/fulfilled = (4, 5); refunded = (7, 15); cancelled = (6); payment error = (8). Read live from the PrestaShop Webservice API and snapshotted nightly into the Nerve Centre KPI store.

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Why it matters

Average Order Value is part of the PrestaShop executive pulse in Vortex IQ Nerve Centre. Vortex Mind investigates automatically when this card breaches its sensitivity band, and Ask Viq can explain the movement in plain English with a citation back to this card.