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Card class: 🔗 Cross-Channel * Category: Cross-Channel: Revenue at Risk * Chart: gauge

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At a glance

What it measuresEmail-Attributed Revenue Share
Formatpercent
Time window30D
Alert trigger<15% (under-leveraged) OR >55% (over-dependent)
Rolesowner, marketing, finance
Data typeDerived

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Calculation

Email-Attributed Revenue Share
PrestaShop order classification uses the order-state machine: paid = current_state in (2 Payment accepted, 3 Processing, 4 Shipped, 5 Delivered, 9 Backorder paid, 11 Remote payment accepted); shipped/fulfilled = (4, 5); refunded = (7, 15); cancelled = (6); payment error = (8). Read live from the PrestaShop Webservice API and snapshotted nightly into the Nerve Centre KPI store.

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Why it matters

Email-Attributed Revenue Share is part of the PrestaShop executive pulse in Vortex IQ Nerve Centre. Vortex Mind investigates automatically when this card breaches its sensitivity band, and Ask Viq can explain the movement in plain English with a citation back to this card. This is a cross-channel card: it lights up only when the PrestaShop store is paired with the relevant sibling connector (ad platform, email, or payment gateway), joining store data with the other source to surface revenue at risk.