wholesale_price), abandoned-cart recovery, and the cross-platform Revenue at Risk alerts that catch ad spend on broken funnels. Vortex Mind investigates when revenue or recovery dips; Ask Viq answers in plain English with citations back to the card. Alert bands (good / warning / bad) are inherited from the ecommerce-platform model and tuned per card, so each pulse colours and alerts on the same thresholds used across the catalogue.
13 hero cards carry the headline KPIs and the real-time anomaly canaries. 4 cross-platform cards light up when a PrestaShop store is paired with an ad, email or payment-gateway connector.
All KPI cards
What is PrestaShop?
PrestaShop is a French open-source ecommerce platform first released in 2007. It is PHP and MySQL based, has an active module marketplace called PrestaShop Addons, and powers a large share of independent online stores across France, Spain, Italy, Poland, and the wider EU. It runs in two flavours: self-hosted on a merchant’s own infrastructure, or PrestaShop Cloud (Hosted), which bundles hosting, security updates, and support. PrestaShop tends to be picked by SMB and mid-market merchants who want a feature-rich, locally adapted platform with strong multi-language, multi-currency, and EU-tax support, without the licence cost or operational weight of Adobe Commerce.Why Vortex IQ tracks PrestaShop
PrestaShop ships a serviceable back office with a built-in stats dashboard, but the executive view (revenue, refund rate, out-of-stock spike, churn risk, cross-platform revenue at risk) is not there out of the box. Larger PrestaShop merchants typically supplement with paid analytics modules, third-party BI tools, or custom SQL, all of which add cost and operational drag. Vortex IQ Nerve Centre folds PrestaShop into the same KPI model used for Shopify, BigCommerce, and Adobe Commerce. The connector reads orders, order details, products, customers, stock and refunds through the PrestaShop Webservice API, then renders the same cards, alerts, and Ask Viq narratives the rest of the platform supports. PrestaShop stays the system of record. Vortex IQ is the always-on pulse layer.How the cards are sourced
Each KPI card documents the exact PrestaShop Webservice resource and field it reads (orders, order_details, order_states, products, stock_availables, customers, carts, specific_prices, order_carriers), the calculation, why it matters, and the playbook for when sentiment shifts. Order classification uses the PrestaShop order-state machine (paid states 2, 3, 4, 5, 9, 11; shipped 4, 5; refunded 7, 15; cancelled 6; payment error 8). A nightly sync snapshots every card into the KPI store so the dashboard loads instantly, and Vortex Mind audits run against the same snapshots.
PrestaShop 1.7 and 8.x are the initial focus, covering both self-hosted and PrestaShop Cloud (Hosted) instances. Older 1.6 instances are supported on request.