At a glance
Conversion Rate by Campaign is a campaign performance metric tracked from StackAdapt data. It surfaces operational signal at the campaign performance layer so merchants can spot regressions, opportunities, and structural patterns in their store performance. The card pairs with sibling metrics in the Campaign Performance category to build a complete diagnostic picture; cross-reference the related cards listed below for context.
| What it counts | Conversion Rate by Campaign as exposed by the StackAdapt integration. The metric is computed from the latest available data and refreshed on the standard data refresh. |
| Sample type | Backend API data from StackAdapt, refreshed on the standard data refresh. |
| Why it matters | The metric appears in the Campaign Performance category and complements the sibling cards listed below. Track movement over time to identify regressions or opportunities. |
| Reading the value | Compare the current period to the prior period to identify direction. Cross-reference siblings for the full diagnostic picture. |
| Currency | percent |
| Time window | 30D |
| Alert trigger | — |
| Sentiment key | sta_conversion_rate_campaign |
| Roles | owner, marketing |
Calculation
Calculated automatically from your StackAdapt data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.Worked example
A representative reading of Conversion Rate by Campaign for a typical merchant on StackAdapt. The card reports the current period value alongside a comparison against the previous period. Direction matters: rising values may be healthy or concerning depending on the underlying metric. Cross-reference the siblings below to triangulate cause when the value moves outside expected range. For deeper investigation, use Vortex Mind to trace upstream causes; for natural-language exploration, ask Ask Viq.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
sta_campaign_comparison | Campaign Performance sibling: Campaign Comparison. |
sta_conversions_by_campaign | Campaign Performance sibling: Conversions by Campaign. |
sta_cpc_by_campaign | Campaign Performance sibling: CPC by Campaign. |
sta_ctr_by_campaign | Campaign Performance sibling: CTR by Campaign. |
sta_all_conversions | Funnel & Conversion sibling: All Conversions. |
Reconciling against the vendor’s own dashboard
Where to look in StackAdapt’s own dashboard: The StackAdapt dashboard surfaces this metric (or its components) under the relevant report section. Confirm period boundaries and filter settings match the Vortex IQ profile to reconcile cleanly. Why the Vortex IQ value may legitimately differ:| Reason | Direction | What to do |
|---|---|---|
| Period boundary. Vortex IQ uses 30-day rolling by default; vendor dashboards may use calendar periods. | Variable | Match the period range. |
| Time zone. Vendor uses account time zone; Vortex IQ aligns to merchant reporting time zone. | Marginal | Confirm time zone match. |
| Filter scope. Profile-level filters (channel, B2B, test orders) may narrow the Vortex IQ view. | Variable | Match filter settings. |