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The [Compete] module is the Amazon repricer baked into CloudHub. It watches the Amazon Buy Box, your competitors, and your own Min / Max price floors, and adjusts your listing prices on a continuous loop to win the box without dropping below your profit floor. This is one of the most-used modules for any Amazon-led seller in CloudHub. Repricing manually is impossible at scale; competitors update prices many times per hour and the Buy Box rotates on a sub-minute cadence. The [Compete] module automates the response.

What [Compete] watches and what it does

InputSource
Your Min PriceSet per SKU in the Inventory Hub Price tab or via the Repricing Inventory page.
Your Max PriceSame place.
Competitor pricesPolled from Amazon’s competitor-pricing endpoint.
Buy Box statePolled from Amazon’s Buy Box endpoint.
Your stock state (MFN vs FBA)Read from your inventory and the FBA Orders queue.
Repricing rule (profile)Configured in [Configure] > Compete Pricing Rules.
OutputWhere
Updated listing pricePushed to Amazon via the SP-API.
Repricing event logVisible per-SKU on the Product Re-Pricing Status page.
Aggregate statsVisible on the Amazon Repricing Graphical Dashboard.

How to open

  1. Click Services.
  2. Open the Repricing Automation [Compete] module.
  3. The sub-menu lists every page in [Compete]: Dashboard, Competition Analysis, Amazon Product Re-Pricing Status, Amazon Repricing Inventory.
The breadcrumb on every page reads Home > Compete > (current page).

Amazon Repricing Graphical Dashboard

The Compete dashboard is a per-Amazon-account stats panel. Each panel summarises one Amazon Seller Central account’s repricing posture.

Layout

A grid of panels, one per Amazon account. The screenshot example shows three accounts:
  • Amazon - monogram-amazonuk.
  • Amazon - Monogram-Amazonde.
  • Amazon - Monogram-Amazonfr.
Each panel has a header strip with the account name, a Last updated at timestamp (the screenshot shows 16/Jan/2018, 07:35:15 AM, with subsequent panels at 09:17:25 and 09:19:24), then a vertical list of stats.

Stats per panel

StatWhat it counts
Total Items at Min PriceNumber of SKUs currently priced at their configured Min. They cannot drop further without a manual rule override.
Total Items at Max PriceNumber of SKUs currently priced at their Max. The repricer is leaving them at ceiling because no competition pressure is forcing a drop.
My Feedback ScoreYour Amazon seller feedback count. Higher is better; influences Buy Box weighting.
My Feedback RatingYour feedback percentage (0 to 100).
No. of Items without any CompetitionSKUs you list that no other seller currently offers. These are pure-margin opportunities; the repricer will hold them at Max.
No. of Items in Stock (MFN)Merchant-Fulfilled Network items currently in stock. (FBA stock is separate; MFN is what your warehouse holds.)
Total number of price changes by competition in last 24 hoursHow aggressively your competitors are repricing. A high number means a fast-moving market that justifies the repricer running at high frequency.

Why the timestamps differ between accounts

Each account has its own poll cadence (set by Amazon’s API rate limits, the size of your catalogue, and the [Configure] > Compete Pricing Rules schedule). The timestamps reflect the most recent successful poll per account. A timestamp that is hours old means the poll has stalled; check the [Configure] > Marketplace Accounts page for auth or rate-limit issues.

Pages in this section

PageWhat it covers
Competition AnalysisPer-SKU view of competing sellers, their feedback, FBA / FBM mix, and shipping costs.
Repricing Rules and StatusProduct Re-Pricing Status table and the Amazon Repricing Inventory bulk-edit page.

How [Compete] connects to other modules

  • A SKU’s Cost Price in Optimise sets the floor below which Min Price should not go.
  • A SKU’s FBA Product flag is read from the FBA Orders queue.
  • Repricing events log into the [Analyse] reports for trend analysis.
  • Repricing profiles (the rule sets that drive how aggressively to react) live in [Configure] > Repricing Profiles.

Repricing strategy in CloudHub

CloudHub [Compete] supports several repricing strategies depending on your goal:
  1. Win the Buy Box (most common). The repricer drops to just under the current Buy Box winner’s price, but never below your Min. You hold the box as long as your Min is competitive.
  2. Stay above competition. The repricer holds you at the lowest competitor’s price plus a margin. Used when your seller-rating advantage justifies a small premium.
  3. Match cheapest. The repricer matches the lowest live competitor exactly. Used in commodity SKUs where price parity is sufficient.
  4. Hold at Max. The repricer sits at Max regardless of competition. Used for SKUs where you have an exclusive or very strong feedback advantage.
The strategy is configured per repricing profile in [Configure] > Compete Pricing Rules and assigned to SKUs (individually or in bulk) on the Amazon Repricing Inventory page.

Why CloudHub repricing differs from third-party Amazon repricers

  • Tied to your master SKU and stock. The repricer never drops a SKU below cost because Cost Price is in the same database. Third-party repricers need a separate cost feed.
  • Aware of FBA vs MFN. The repricer treats FBA and FBM SKUs differently because the Buy Box logic Amazon uses also treats them differently.
  • Tied to your order workflow. A SKU that just went out of stock in Optimise is automatically suspended from repricing; the repricer never tries to win the Buy Box for a SKU you cannot ship.

Common questions

The dashboard shows Last updated at three months ago. Why? The poll has stalled. Either Amazon revoked your SP-API token, the rate-limit budget is exhausted, or [Compete] has been paused at the profile level. Check [Configure] > Marketplace Accounts for the auth state and [Configure] > Compete Pricing Rules for paused profiles. No. of Items in Stock (MFN) is zero but I have stock. Your stock is all FBA, or your MFN warehouse is not assigned to this Amazon account. Check the Quantity tab in the Inventory Hub. Total price changes by competition in last 24 hours is zero on a SKU I know is volatile. Either the SKU has very few competitors and they happen not to have moved in 24 hours, or your poll for that SKU is on a slow cadence. Higher-priority SKUs can be polled more frequently in the rule profile. Can I run repricing on eBay? The current [Compete] module is Amazon-focused. eBay repricing exists at a more limited scope through the eBay tab in the Inventory Hub but does not have the same Buy Box logic Amazon uses. Cross-marketplace repricing is on the roadmap. Is Min Price a hard floor or a soft target? Hard floor. The repricer never drops below Min, regardless of competition. If the market moves below your Min you lose the Buy Box; the repricer accepts that and waits for the market to recover.

Next steps

  • Open Competition Analysis to see who you are competing against per SKU.
  • Set Min / Max prices and configure repricing on Repricing Rules and Status.
  • Configure rule profiles in [Configure] > Compete Pricing Rules (documented in a later batch).
  • Cross-check repricing impact in the [Analyse] sales reports.