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This page covers the six Configure surfaces that wire up the three CloudHub action verbs: [Deliver] (orders), [Compete] (repricing), and [Optimise] (inventory). Each surface configures one specific feed-in to one of those verbs.

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Order Workflow

Path: Home, Configure, Order Workflow. The Order Workflow page is the master configuration of how orders move through CloudHub. Five tabs across the top:
TabWhat it configures
Order Processing WorkflowThe named workflow profiles
Workflow Rule Set ProfilesRules that route orders into workflows (by marketplace, shipping service, etc.)
Order Stage FlowThe sequence of stages each workflow walks
Users Assigned to Workflow ProfileWho can edit each profile
Workflow Calendar ProfileOperating hours, dispatch cutoffs, holiday calendar
The default workflow shows:
ColumnWhat it means
Order Processing WorkflowProfile name (Default Workflow)
Assigned toWhat it is assigned to (Shipping Service)
Order Stage FlowThe stage flow this profile uses
Created byAuthor
Date CreatedCreation date
Date last editedLast modification
StatusActive toggle
ActionEdit, Delete

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Use cases

  1. One workflow for all. Most workspaces start with the Default Workflow and never change it. The Default uses the standard stage progression and works for the majority of multichannel sellers.
  2. Channel-specific workflows. Amazon Prime orders need a faster SLA than eBay standard. Run two workflow profiles, route by marketplace, and the SLA in Late Shipments reflects each.
  3. Holiday calendar. Workflow Calendar Profile defines what counts as a working day. Dispatch SLAs respect non-working days; carriers know not to expect a handover on a Sunday.

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Common gotcha

The Default Workflow is Not Editable for some core stages (Pending, Just Arrived, Dispatched). Custom stages between can be reordered. For full control, Create New rather than editing the Default.

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Deliver Order Stages Settings

Path: Home, Configure, Order Stages. The page is a flat list of every order stage that CloudHub knows about. The header counts: 20 Order Stages found:. Each row toggles the stage active or inactive.
ColumnWhat it means
Existing Order StagesThe stage name
Created byApplication (system) for default stages, user name for custom stages
StatusToggle (or Not Editable for protected stages)
The default stages, in operational order:
  1. Pending
  2. Just Arrived (not editable)
  3. Picking List Printed
  4. Dispatch Note Printed
  5. Courier Label Printed
  6. Awaiting Courier Pickup
  7. Invoice Printed
  8. Cancelled
  9. Backorder
  10. Refunded
  11. Dispatched (not editable)
  12. Awaiting Return From Customer
  13. RMA Received
  14. RMA Resent - Just Arrived
  15. Sent To FBA
  16. Dispatched Confirmed
  17. Re-Dispatched
  18. Awaiting Customer Confirmation
  19. Archived
  20. Parked Order
Toggle off any stage your workflow does not use; toggle on any stage your workflow does. Pending, Just Arrived, and Dispatched are not editable because they are required by the platform.

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Use cases

  1. Lean workflow. A simple seller may only need: Just Arrived → Picking List Printed → Dispatched → (later) Refunded. Toggle the others off to keep the Customer Services console uncluttered.
  2. B2B workflow. Awaiting Customer Confirmation is useful for B2B where the customer must confirm pricing before dispatch.
  3. FBA prep workflow. Sent To FBA is the stage for orders being prepped to ship to Amazon FBA fulfilment centres rather than to customers directly.

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Common gotcha

Disabling a stage that has open orders in it leaves those orders orphaned in a now-invisible stage. Always migrate the orders to a new stage before disabling.

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Compete Pricing Rules

Path: Home, Configure, Compete Pricing Rules. This page configures Amazon-specific pricing rules used by the [Compete] (Repricing) action verb. The rules are per Amazon account (each Amazon Seller Central is configured separately). The page opens with the Amazon-account selector top-right (Amazon - monogram-amazonuk is the example). Two tabs: Your Sellercentral Shipping Settings and Other Seller Exclusions.

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Sellercentral Shipping Settings

Defines how CloudHub interprets the Amazon shipping cost when comparing your offer to a competitor’s offer. 
Fixed Shipping Price       [✓] Book, Media, Video and DVD Category Shipping
  ( ) Per Item       £ 0.00
  ( ) Per KG         £ 0.00
  ( ) Per Shipment   £ 0.00
Pick the model that matches how Amazon charges shipping for your account: per item, per kilogram, or per shipment. Amazon Media (Books, Music, Video, DVD) has its own category shipping pattern, hence the dedicated checkbox.

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Other Seller Exclusions

The exclusions tab is where you define competitors to ignore in the Buy Box calculation. Common reasons:
  1. A known counterfeit seller (do not race them to the bottom).
  2. A liquidator clearing stock at unprofitable prices.
  3. Yourself trading on a second account (do not undercut yourself).

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Use cases

  1. Margin-protected repricing. Set the shipping model accurately; the repricing engine calculates total-landed-cost competition correctly.
  2. Counterfeit defence. Add known counterfeit ASIN-mapped sellers to the exclusion list.
  3. Multi-account portfolio. Add your own other Amazon account to the exclusion list to avoid the two accounts racing each other downwards.
The rules feed directly into the [Compete] action verb. Without the rules configured, repricing falls back to default behaviour (which may be over-aggressive).

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Common gotcha

The shipping model is account-specific. If you switched from per-item to per-shipment shipping in Seller Central but did not update CloudHub, the engine compares the wrong way. Audit annually.

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Repricing Profiles

Path: Home, Configure, Repricing Profiles. The page has two tabs: Repricing Profiles and Buy Box Percentage Based Repricing.

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Repricing Profiles tab

Lists the named repricing profiles that orders/SKUs can be assigned to.
ColumnWhat it means
Reprice Profile CodeInternal code
Reprice Profile NameFriendly name (Default)
StatusActive toggle
Created ByAuthor
Created OnCreation date
Modify ByLast editor
Modify OnLast edit date
ActionEdit, Delete
A profile defines: target price floor, target price ceiling, undercut amount or percentage, increment direction (always undercut, undercut by minimum), minimum margin protection.

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Buy Box Percentage Based Repricing tab

Defines the alternative repricing model: target a percentage of Buy Box wins rather than always undercut. Useful for high-margin SKUs where you would rather hold the price and accept fewer sales.

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Use cases

  1. Aggressive repricing for clearance SKUs. Profile with a low floor and aggressive undercut. Apply to dead-stock SKUs.
  2. Margin-protected repricing for hero SKUs. Profile with a high floor and minimum-margin protection. Apply to brand or hero SKUs.
  3. Buy Box share strategy. Use Percentage-Based Repricing to target 60 percent Buy Box share on a SKU rather than 100 percent. Better for margin on items where competitors are aggressive.

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Common gotcha

Profiles need to be assigned to SKUs. A SKU with no profile uses Default. Audit which SKUs are on which profile annually; profile assignment can drift.

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Optimise Profiles

Path: Home, Configure, Optimise Profiles. The page has marketplace tabs across the top: Common, eBay, TradeMe, Cdiscount, Allegro. Each tab has three sub-tabs: Price Profiles, Classifications, Smart Classifications.

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Common Price Profiles

The default tab. Each profile has:
ColumnWhat it means
Price Profile NameFriendly name
Profile CodeInternal code
Profile DescriptionFree text
Created ByAuthor
Created DateCreation date
Last EditedLast edit
ActionsEdit, Delete
Add a new profile via Add a New Price Profile. A profile defines per-channel pricing rules: cost-plus, fixed-margin, or rule-based.

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Classifications and Smart Classifications

Group SKUs by category, brand, or attribute to apply the same Price Profile to a class.

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Use cases

  1. Channel-specific pricing. Same SKU sells higher on Amazon than eBay. Define the markup per channel under the matching tab.
  2. eBay-specific premium. eBay tab includes Best Offer thresholds and minimum-accept-offer rules.
  3. Allegro and Cdiscount localisation. Each marketplace has a tab because each has currency, VAT, and price-floor rules that differ.
The profiles feed the [Optimise] action verb (Inventory Management). Optimise reads the per-channel price profile when pushing inventory updates to each channel.

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Common gotcha

A new SKU lands without a profile assignment by default. Either auto-assign via Smart Classifications, or accept that new SKUs go out at the Common Default until manually assigned.

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eBay Order Download Settings

Path: Home, Configure, eBay Order Download Settings. The page lists every eBay marketplace account with a per-account toggle:
ColumnWhat it means
eBay Marketplace Account IDThe eBay account label
Order Download StatusActive toggle
Last Edited byWho toggled it
Last Edited Date timeWhen
Toggle Active and eBay orders for that account auto-download into CloudHub on the standard sync cadence. Toggle Inactive and orders pause.

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Use cases

  1. Pause an eBay account during a major listing edit. Toggle off, complete the listing edit, toggle on. Avoids race conditions between manual edits and live order intake.
  2. Sandbox testing. A test eBay account stays Inactive in production while QA runs against it.
  3. Migrating between eBay accounts. Toggle off the old account, on the new account.

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Common gotcha

The toggle is per eBay account, not per CloudHub workspace. Toggling off one eBay account does not affect another. If orders stop arriving from “all of eBay”, the platform-level integration may be the issue, not this toggle.

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How these six surfaces feed the action verbs

Configure surfaceAction verb
Order Workflow + Deliver Order Stages[Deliver]
Compete Pricing Rules + Repricing Profiles[Compete]
Optimise Profiles[Optimise]
eBay Order Download Settings[Deliver] (gates whether eBay orders enter the workflow)
Configure once, the verb runs continuously off the configuration. This is the design pattern across every action-verb service in CloudHub.
NeedWhere to go
Live repricing KPI per Amazon accountNerve Centre, the connector card
”Why is my Buy Box share dropping on SKU DK001B?”Vortex Mind, repricing diagnostics
”Show me all SKUs on the aggressive clearance Repricing Profile”Ask Viq, plain-English query
”Open a fix to widen margin protection on hero SKUs”Actions Kanban

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Common questions

Can a SKU be on two Repricing Profiles at once? No. Each SKU has exactly one Repricing Profile assignment per Amazon account. To run different rules on different marketplaces, use Optimise Profiles for cross-channel pricing and Repricing Profiles for Amazon-only Buy Box dynamics. What happens if a Repricing Profile contradicts an Optimise Profile? Repricing operates on Amazon Buy Box only. Optimise sets the channel-list price. They do not contradict; Optimise is the starting price, Repricing dynamically adjusts within the floor/ceiling Optimise sets. How fast does a Repricing Profile change take effect? Next repricing cycle, typically within minutes for the active SKUs. Full SKU coverage is determined by Amazon SP-API rate limits. Can I A/B test two Repricing Profiles on the same SKU set? Today, no. Profile assignment is per SKU per account. For A/B testing, split the SKU set into two cohorts and assign each to a different profile, then compare outcomes in the Sales report by SKU.

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Next steps