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The CloudHub dashboard is the first screen you see after logging in. It is a single-pane summary of your multichannel business: revenue trend, lifetime totals, the top ten fast-selling SKUs, and a per-account breakdown of orders and sales revenue. The data is rolled up across every marketplace account inside the active VendorDB, so the numbers on the dashboard are the merged signal across Amazon, eBay, OnBuy, your webstore, and any other marketplace tab you have configured. This page walks through every panel on the dashboard, what each number means, and how to interpret cross-marketplace numbers correctly.

The top navigation

Across the top of every CloudHub screen runs a thin blue bar with the CloudHub logo on the left, then four navigation entries:
  • Services, opens the services launcher with all eight modules ([Optimise], [Deliver], [Compete], [Analyse], [Locate], [Configure], Customer Services, Vendor Central).
  • Quick Links: Add a Product, jumps straight to the Add a Product form.
  • Scan, Pack and Ship, jumps straight to the Scan Pack Ship workflow.
  • Inventory Hub (Common Inventory), jumps straight to the Inventory Hub.
On the right of the top bar sits a 247 avatar badge, a padlock (session security), an expand icon, and a notebook icon. Clicking the avatar opens a small menu with Switch VendorDB, Edit Account Profile, Change Password, and Sign Out. Just below the top bar, two tabs sit on the left: Dashboard (active) and Services.

Sales Report panel

The largest panel on the dashboard is the Sales Report chart, top-left. It shows total sales (left axis, in your VendorDB currency, GBP in the screenshot) plotted against day, with a dual line and bar visualisation:
  • The bars show Total Sales for the day.
  • The line shows Average Order for the day.
  • A date range picker on the top-right of the panel defaults to Last 30 Days. You can switch it.
The chart updates immediately on date range change and reflects the merged signal across all marketplace accounts in the current VendorDB.

Lifetime KPI cards

To the right of the Sales Report, a 2 by 2 grid of lifetime KPI cards summarises the trading entity to date:
CardWhat it counts
Lifetime SalesTotal revenue across all marketplaces and the webstore since CloudHub started recording for this VendorDB. The screenshot example shows GBP 6,790,204.78.
Average Per OrderLifetime Sales divided by Lifetime Order Count. Useful for spotting AOV creep or contraction over the long arc.
Lifetime Order CountThe cumulative number of orders ever processed through CloudHub for this VendorDB.
Units OrderedThe cumulative number of units shipped (since one order can contain multiple units).
Below the four cards sits a small bar-and-line mini-chart showing the daily breakdown by marketplace account, with each account in a distinct colour. The legend underneath labels the accounts (in the screenshot example: Amazon monogram-amazonuk, Amazon Monogram-Amazonde, Amazon Monogram-Amazonfr, eBay eBayUK, The Monogram DryKids).

Total Revenue strip

A wide blue strip below the Sales Report and the lifetime cards spans the full width of the dashboard. It shows three numbers for the selected period (default: the same period as the Sales Report):
  • Total Revenue, the sum of order totals for the period.
  • No. of Units Ordered, the unit count for the period.
  • Avg Order Value, the period AOV.
This is the period summary, distinct from the lifetime numbers above.

Fast Selling Lines, Top 10

Below the strip, a wide white panel called Fast Selling Lines, Top 10 lists the ten SKUs with the highest units sold in the last 30 days. Columns:
ColumnWhat it shows
SKUThe master SKU code from the Inventory Hub.
Item NameThe product title (sometimes blank for SKUs without a master title).
Current QtyThe on-hand stock level right now. A zero in this column on a fast-seller is a stockout warning.
Sold Last 30 DaysThe unit volume that drove the SKU into the top ten.
This panel is the operational heartbeat of the dashboard. A SKU with high Sold Last 30 Days and Current Qty at zero is the single most actionable row on the screen, that is a stockout on a winner. Re-order or split-stock from another channel immediately.

Count of Orders per account

Below the Fast Selling Lines panel sit two side-by-side panels. The left panel is Count of Orders, a per-account breakdown across five time windows:
ColumnWindow
YesterdayThe previous calendar day.
Last 3 DaysTrailing 3 calendar days.
Last 7 DaysTrailing 7 calendar days.
Last 14 DaysTrailing 14 calendar days.
Last 30 DaysTrailing 30 calendar days.
Rows are one per marketplace account: Amazon monogram-amazonuk, eBay eBayUK, The Monogram DryKids, and so on. This is the panel you use to spot a single channel falling off a cliff (a row of zeroes in the Yesterday column on an account that normally does volume).

Sales Revenue pie

The right panel under the Fast Selling Lines is Sales Revenue, a pie chart with one slice per marketplace account. The legend underneath labels each slice with account name and percentage share of revenue:
Amazon monogram-amazonuk, 62.34% eBay eBayUK, 24.43% The Monogram DryKids, the remainder (the screenshot also shows Amazon Monogram-Amazonde, Amazon Monogram-Amazonfr, but at very small percentages)
The pie answers the channel mix question at a glance. A merchant who is 62% Amazon and 24% eBay knows immediately where to invest in repricing and where to chase listing-quality wins on the secondary marketplace. Across the bottom of every CloudHub page sits a thin black footer:
Contact: support@247cloudhub.co.uk 2011 to 2026 247 Commerce Limited. All Rights Reserved. 247 Cloudhub is a registered trademark of 247Commerce. Privacy Policy . Terms of Use . Licensed to: (your trading entity name)
The “Licensed to” entry on the right is the active VendorDB display name, useful to confirm at a glance which trading entity you are viewing data for before you make changes.

How the dashboard handles multi-VendorDB

The dashboard always shows the active VendorDB only. Switching VendorDB via the avatar menu reloads the dashboard with the new entity’s data. There is no “merged across all VendorDBs” view. This is intentional: each VendorDB is a separate trading entity and merging would mix accounting books that should stay ringfenced. If you operate two VendorDBs and need the consolidated view, that aggregation lives in the parent reporting layer in Vortex IQ Nerve Centre, not in CloudHub itself.

Common questions

Why does the Sales Report show a different total to Lifetime Sales? Sales Report is the selected period (default 30 days). Lifetime Sales is the entire history of the VendorDB. They will always differ unless your trading entity is less than 30 days old. The Fast Selling Lines table shows a SKU with a blank Item Name. Why? That SKU does not have a master product title set in the Inventory Hub. The master SKU exists, but its descriptive metadata has not been populated. Open the SKU in the Inventory Hub and complete the master record. I sold yesterday but Yesterday in Count of Orders shows zero. Two possibilities. First, the marketplace order has not yet flowed through to CloudHub (most marketplaces poll on a schedule of minutes, not seconds, and Amazon FBA orders can lag by hours). Wait for the next sync cycle. Second, the order is in a draft / unpaid state at the marketplace. CloudHub only counts an order once it is in a paid state at the source. The Sales Revenue pie shows 0% for an account I know is selling. The pie computes share of total revenue. If the account in question accounts for less than half a percent of total revenue it can round to 0% on the legend even though the slice exists. Hover the slice for the exact figure. Can I export the dashboard? Not directly. The dashboard is a live view. For exportable reports use the [Analyse] reporting module documented in a subsequent batch.

Next steps