Vendor Setup
Path: Home, Vendor Central, Amazon Vendor Central Marketplace. The setup page mirrors the Marketplace Accounts page in the Configure module, but scoped to Vendor Central credentials specifically. The grid columns:| Column | What it means |
|---|---|
| Amazon Account Name | Friendly label, e.g. Amazon - monogram-amazonuk |
| Amazon Account Code | Internal sequential code |
| Seller ID | The Amazon vendor identifier |
| Amazon Country | The Amazon marketplace country |
| Added to Application | When the vendor account was first connected |
| Added by | The CloudHub user who connected it |
| Last Updated | When the credentials were last rotated |
| Status | Active or Inactive toggle |
| Actions | Edit, Delete |
View Existing Amazon Accounts and Add a Amazon Marketplace Account.
Adding a vendor account
- Click
Add a Amazon Marketplace Account. - Enter the vendor credentials supplied by Amazon (Vendor API key, vendor seller ID, target marketplace country).
- Authorise via the Amazon Vendor API authentication flow.
- Once authorised, the account appears in the grid. Toggle Status to Active.
Why Vendor Central credentials are different from Seller Central
The Vendor API and the Seller Partner API are different APIs with different authorisation flows, different rate limits, and different data shapes. A single physical Amazon account can be both a 3P seller and a 1P vendor, but each side requires its own connection. CloudHub keeps them separate so the right API is called for the right operation.Organisation Settings inside Vendor Central
Path: Home, Vendor Central, Organisation Settings. This page is a Vendor-Central-scoped read of the same Company Details that show up under Configure Organisation Settings. Same fields:| Field | Notes |
|---|---|
| Company Name | Trading name |
| Address Line 1, Address Line 2 | Address |
| City, Postcode | Locality |
| Email Address | Primary admin |
| Country, Time Zone | Operating region and zone |
| Number of Users | Active count |
| License Start Date | Subscription start |
| Date Time Format | Display format |
| Company Logo | Upload (under 1 MB, 201px x 73px) |
How Vendor Central differs from the rest of CloudHub
The other CloudHub modules are built around 3P (marketplace seller) workflows: orders flow in from Amazon Seller Central, eBay, the webstore, etc., are fulfilled by the merchant, and dispatch is direct to consumer. Repricing rules apply, Buy Box is the metric, Optimise pushes inventory levels per channel. Vendor Central is built around 1P (wholesale to Amazon) workflows:- Orders are Purchase Orders. Amazon sends a PO to the vendor, not a buyer-to-vendor order. The vendor accepts, ships in bulk to an Amazon FC, and invoices Amazon.
- Inventory is wholesale. Vendor inventory exists in cases or pallets, not single units in bins. The “Add a Product” pattern is different.
- Two sub-models. Vendor Retail (RTV, ship cases to Amazon FCs) and Vendor Direct Fulfillment (DF, vendor ships individual units direct to consumer on Amazon’s behalf). Different paperwork, different SLA, different label schemes.
- No repricing. Amazon owns the retail price; the vendor agrees a wholesale price. Repricing rules do not apply.
- No Buy Box. Amazon retails the listing as-is; there are no other 3P sellers competing for Buy Box on a 1P listing.
How merchants use Vendor Central
Three patterns:- Pure 1P seller. All trade is wholesale to Amazon Retail. CloudHub’s Vendor Central is the operational console; the rest of CloudHub is unused. Some sellers in this category use 247CloudHub for the Amazon-relationship reporting alone.
- Hybrid 1P and 3P seller. Some SKUs sold 1P (wholesale to Amazon), some SKUs sold 3P (Seller Central). CloudHub handles both from one workspace. The buyer differentiation between PO ingest (1P) and direct order ingest (3P) is automatic.
- Vendor moving to Vendor Direct Fulfillment. Sellers who started with Vendor Retail (ship cases to Amazon) moving to Vendor Direct Fulfillment (ship to consumer directly) use the Direct Fulfillment surface to gradually onboard SKUs to the new model.
Cross-link to the rest of the AI OS
| Need | Where to go |
|---|---|
| Live Vendor Central KPI (POs received, fulfillment rate, chargebacks) | Nerve Centre, the Amazon Vendor connector card |
| ”Why are Amazon Vendor chargebacks rising?” | Vortex Mind, supplier-performance diagnostics |
| ”Show me all open POs from Amazon Vendor for SKU DK001B” | Ask Viq, plain-English query |
| ”Open a fix for the chargeback pattern on a SKU” | Actions Kanban |
Cross-link to other CloudHub services
| Service | Why it matters here |
|---|---|
| Configure Marketplace Accounts | The 3P Seller Central credentials live there; Vendor Central is the 1P counterpart |
| Locate Stock Movement Log | Vendor inventory changes also write to the log; the same audit trail covers both models |
| Analyse Sales report | Sales report can include 1P sales (the wholesale invoice value) when configured to consolidate revenue |
Common questions
Can I run a single workspace for both 1P (Vendor) and 3P (Seller) on Amazon? Yes. Add the Vendor account in Vendor Central, the Seller account in Configure Marketplace Accounts. Both sync into the same workspace and the same Common Inventory. Does the Vendor Central inventory share stock with my Seller Central inventory? The Common Inventory is shared. A unit allocated to a Vendor PO decrements the Common Inventory; a unit sold via Seller Central decrements the same Common Inventory. The hybrid model only works if you carefully manage allocation between the two channels (typically with separate stock pools per warehouse or per virtual location). What happens when Amazon sends a PO that I cannot fulfil in full? Use Reject PO Items inside the Vendor Direct Fulfillment or Vendor Retail flow. CloudHub records the rejection, and Amazon’s PO management updates accordingly. Persistent rejection drops the vendor’s fulfillment-rate score, which is a chargeback risk. Is Vendor Central available for all Amazon marketplaces? Yes for all marketplaces where Amazon offers Vendor Central (UK, US, DE, FR, IT, ES, JP, others). Each marketplace is a separate vendor account under the same module.Next steps
- Open Retail and Direct Fulfillment for the two operational fulfilment models.
- See Inventory, Import, Export for the vendor-side inventory management.
- Configure your Amazon 3P credentials separately under Marketplace and Organisation.