At a glance
Percentage of Klarna BNPL attempts that Klarna’s underwriting model rejected. Distinct from card-decline (issuer-side); Klarna decline is consumer-credit-side. Higher decline often signals new-customer-acquisition pushing thin-file or younger demographics.
| What it counts | COUNT(orders REJECTED) / COUNT(all attempts). Klarna rejection reason codes: thin file, address mismatch, prior default, velocity flag. |
| Healthy baseline | DE Pay in 30: 6-12%. US Pay in 4: 10-20%. Slice it: 20-30%. |
| Time window | 7D vsP. |
| Alert trigger | >15% blended or +5pp vsP. |
| Sentiment key | gauge_inverse: good<=5, warn>8 |
| Roles | owner, operations |
Calculation
Calculated automatically from your Klarna data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.Worked example
“Helle Mode” 7-day decline view ending 02 May 26.| Klarna product | Approved | Rejected | Decline rate |
|---|---|---|---|
| Pay in 30 days | 1,103 | 92 | 7.7% |
| Pay in 4 | 421 | 47 | 10.0% |
| Slice it | 73 | 24 | 24.7% |
| Blended | 1,597 | 163 | 9.3% |
- Slice it 24.7% rejection is normal (Klarna’s tighter underwriting on long instalments).
- Pay in 30 at 7.7% is healthy. A jump to 12-15% would alert; common cause is Klarna risk-model tightening market-wide, or merchant’s customer base shifted to younger or thin-file segments.
- Helle Mode’s blended 9.3% is consistent with a German fashion brand mature on Klarna.
Sibling cards merchants should reference together
| Card | Why pair it |
|---|---|
kla_success_rate | Complement view. |
kla_top_decline_reasons | Reason-code split. |
kla_top_payment_methods | Slice it has higher decline. |
Stripe stripe_decline_rate | Card decline (issuer-driven, different mechanism). |
Reconciling against the vendor’s own dashboard
Where to look: portal.klarna.com → Reports → Conversion for rejection rate by Klarna product. Why our number may differ:| Reason | Direction | Why |
|---|---|---|
| Time zone | Boundary days off | CEST vs UTC. |
| Abandoned-vs-rejected treatment | Either | Some Portal views split. |
| Comparison | Expected | Why |
|---|---|---|
kla_decline_rate ↔ stripe.stripe_decline_rate | Klarna usually higher | Klarna underwrites consumer credit; cards have universal availability. |