At a glance
Percentage of Klarna BNPL attempts that Klarna approved and the merchant captured. Klarna underwrites consumer credit risk; this rate primarily reflects Klarna’s risk-model decisions, not card-network availability.
| What it counts | COUNT(orders captured) / COUNT(orders attempted) over the period. Numerator: status = CAPTURED. Denominator: all session-initiations including REJECTED (Klarna underwriting decline) and ABANDONED. |
| Healthy baseline | DE/SE/NL Pay in 30: 88-94%. US Pay in 4: 80-90%. Slice it: 65-80% (consumer-credit-check friction). |
| Underwriting-decline driver | Klarna’s risk model (proprietary) decides per attempt; thin-file consumers, recent fraud-flags, or high-risk addresses drive decline. |
| Time window | 7D vsP. |
| Alert trigger | <90% absolute, -3pp drop vsP. |
| Sentiment key | gauge: good>=95, warn<90 |
| Roles | owner, operations |
Calculation
Calculated automatically from your Klarna data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.Worked example
“Helle Mode” 7-day window ending 02 May 26.| Klarna product | Captured | Attempted (incl declined + abandoned) | Success rate |
|---|---|---|---|
| Pay in 30 days (DE) | 1,103 | 1,205 | 91.5% |
| Pay in 4 (DE) | 421 | 478 | 88.1% |
| Slice it (DE) | 73 | 102 | 71.6% |
| Pay in 30 days (UK) | 110 | 124 | 88.7% |
| Blended | 1,707 | 1,909 | 89.4% |
- 89.4% blended is just below the healthy 90% line. Slice it drags the blended; without Slice it the rate would be 91.5%.
- Slice it at 71.6% is normal. The consumer-credit-check requirement creates 25-30% friction; customers abandon when they see “we’ll check your credit”.
- A drop in Pay in 30 success rate from 91% to 87% would alert. Common cause: Klarna’s risk model tightened (post-credit-event response), or merchant attracted higher-risk customers (e.g. influencer pushing to younger demographic).
Sibling cards merchants should reference together
| Card | Why pair it |
|---|---|
kla_decline_rate | Klarna’s underwriting-rejection rate. |
kla_top_decline_reasons | Why Klarna declined (consumer credit signal, address mismatch, etc.). |
kla_top_payment_methods | Slice it drags blended; product mix matters. |
Stripe stripe_success_rate | Card success on the same store; cross-rail comparison. |
Reconciling against the vendor’s own dashboard
Where to look: portal.klarna.com → Reports → Conversion for approval rate by product. Why our number may differ:| Reason | Direction | Why |
|---|---|---|
| Abandoned-vs-declined treatment | Either | Some Portal views split; we combine both as “not captured”. |
| Time zone | Boundary days off | CEST vs UTC. |
| Comparison | Expected | Why |
|---|---|---|
kla_success_rate ↔ stripe.stripe_success_rate | Cards typically higher (95-97%) | Klarna’s underwriting adds friction. |