At a glance
Total count of successful Klarna BNPL orders in the period. Klarna order-volume divided by this gives Klarna AOV (typically 30 to 45% above card AOV).
Calculation
Calculated automatically from your Klarna data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.Worked example
“Helle Mode” (German DTC fashion), 30 days ending 02 May 26.
What the merchant should notice:
- 7,460 Klarna orders is roughly 35% of total order count for Helle Mode, consistent with a German fashion brand at maturity of Klarna integration.
- Pay in 30 days dominates with 65% of order count. German consumer preference; Pay in 4 grows but slower.
- Slice it at 4.3% of count contributes 17.6% of volume. Higher AOV justifies the friction (consumer credit check).
- A 15% drop in count triggers alert. Common causes: Klarna approval rate dropped (issuer-side risk model tightening); checkout-page Klarna placement changed; competitive BNPL added (Afterpay).
Sibling cards merchants should reference together
Reconciling against the vendor’s own dashboard
Where to look: Klarna Merchant Portal at portal.klarna.com → Orders → All orders with status filter “Captured”. Why our number may differ:
Cross-connector reconciliation:
Known limitations / merchant FAQs
Are authorised-but-not-captured orders counted? No. Once captured, they count. Klarna order with multiple line items, one transaction or many? One. The Klarna order is the unit. Cancelled-by-merchant Klarna orders, counted? No. Klarna refunds, do original orders still count? Yes. Refund is separate event inkla_refund_volume.
Slice it vs Pay in 4, distinguishable here?
No, this is a single count. Use kla_top_payment_methods.
Klarna in-app purchases counted?
Yes if they redirect to merchant checkout and complete via Klarna Payments.
Klarna NYSE listing 2025, operational change?
None. Public-listed Klarna AB continues operations as before.