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Metrics type: Supporting Metrics • Category: Ecommerce Platform
Mean Sales Order line total. Mid-market B2B AOVs typically run 8 to 15x DTC.

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At a glance

Mean Sales Order value. For B2B Fortune 500 distributors typically 20Kto20K to 200K depending on industry; for B2C / DTC much lower.

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Calculation

Calculated automatically from your Oracle ERP Cloud data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.

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Worked example

A US Fortune 500 distributor on Oracle ERP Cloud. 30D window 14 Mar 26 to 12 Apr 26. Five things to notice:
  1. AOV dropped 5.1% vsP. Within healthy range; if it continues 3 periods, investigate mix shift.
  2. Volume up but value down = customers buying smaller orders or smaller-cart customers gaining share.
  3. Per-channel cut reveals which channel is dragging.
  4. Compare to Top B2B Accounts for whether top customers are buying smaller.
  5. DTC vs B2B mix changes AOV dramatically.

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Sibling cards merchants should reference together

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Reconciling against the vendor’s own dashboard

Where to look in Oracle ERP Cloud:
OTBI → Order Management Real Time with average
Why our number may legitimately differ: Cross-connector reconciliation:

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Known limitations / merchant FAQs

Why does B2B AOV swing so much vs DTC? B2B order sizes vary by customer; one large customer placing a big order can move the average noticeably. Includes drop-ship orders? Yes by default. Multi-BU averaging? Card averages globally; drill-down per-BU available.

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Tracked live in Vortex IQ Nerve Centre

Average Sales Order Value is one of hundreds of KPI pulses Vortex IQ tracks across Oracle ERP Cloud and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. Start for free or book a demo to see this metric running on your own data.