At a glance
Listings Drifting from BC Source-of-Truth counts SKUs where the Walmart title, price, or image no longer matches your BigCommerce catalogue. BigCommerce is the source-of-truth, so drift means buyers see stale or inconsistent information on Walmart. Beyond confusing shoppers, price drift exposes you to Walmart parity enforcement, which is why this is a hero card.
| What it counts | The number of SKUs whose Walmart title, price, or image differs from the BigCommerce source-of-truth record. |
| Sample type | Backend API data from Walmart Marketplace, refreshed on the standard data refresh. |
| Why it matters | Drift creates buyer confusion and, where price is involved, risks Walmart parity enforcement that can suppress or pull the listing. |
| Reading the value | Lower is better; a rising count means more of the catalogue has fallen out of sync with BigCommerce. |
| Currency | count |
| Time window | 30D |
| Alert trigger | >10 SKUs drifting |
| Sentiment key | wal_xc_catalogue_drift_vs_bc |
| Roles | owner, marketing, operations |
Calculation
The value is derived by comparing each Walmart Marketplace listing’s title, price, and image against the matching BigCommerce source-of-truth record and counting the SKUs where any of those fields differ within the window. The comparison is cross-channel, so it depends on both connectors being linked. See the At a glance summary for the window and unit, and the worked example below for how the count reads in practice.Worked example
A representative reading of Listings Drifting from BC Source-of-Truth for a typical merchant on Walmart Marketplace. On 12 Mar 26 a seller sees 17 SKUs flagged as drifting, over the alert line. Inspection shows a recent BigCommerce price update that never propagated to Walmart, leaving 17 items priced higher on the marketplace than on the source store. The action is to resync the affected SKUs so Walmart matches BigCommerce, removing both the buyer confusion and the parity-enforcement exposure. For deeper investigation, use Vortex Mind to trace upstream causes; for natural-language exploration, ask Ask Viq.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
wal_xc_feed_rejection_vs_listings | Feed failures are a common reason updates never reach Walmart. |
wal_xc_listed_but_oos_on_bc | Another cross-channel mismatch, this time on availability. |
wal_xc_price_parity | Price drift often shows up as a parity gap against Amazon too. |
wal_stale_listings | Stale items are the ones most likely to have drifted. |
wal_total_listings | Gives the catalogue total to size the drift against. |
Reconciling against Walmart Seller Center
Where to look in Walmart Seller Center: Open the Item / Catalog area and inspect the live title, price, and primary image for a flagged SKU, then compare it directly against the same product record in BigCommerce. Why the Vortex IQ value may legitimately differ:| Reason | Direction | What to do |
|---|---|---|
| Period boundary. Vortex IQ uses 30D rolling by default; Seller Center may use calendar periods. | Variable | Match the period range. |
| Time zone. Seller Center uses the account time zone; Vortex IQ aligns to the merchant reporting time zone. | Marginal | Confirm time zone match. |
| Filter scope. Profile-level filters (fulfilment type, test orders) may narrow the Vortex IQ view. | Variable | Match filter settings. |