At a glance
Revenue Over Time charts your Walmart Marketplace sales across the selected window so you can see the shape of the trend, not just a single total. It makes growth, decline, and promotional spikes obvious at a glance. Reading it over 90 days smooths out daily noise and surfaces the direction that matters for planning.
| What it counts | Walmart Marketplace gross sales aggregated across the selected window and plotted as a time series. |
| Sample type | Backend API data from Walmart Marketplace, refreshed on the standard data refresh. |
| Why it matters | The trend shape tells you whether the channel is growing or softening, which drives inventory, pricing, and promotional decisions. |
| Reading the value | A rising area is growth; watch for sustained dips or sharp spikes that warrant a closer look. |
| Currency | the store currency |
| Time window | 90D |
| Alert trigger | - |
| Sentiment key | wal_revenue_trend |
| Roles | owner, finance |
Calculation
Vortex IQ aggregates your Walmart Marketplace gross sales across the selected 90-day window and plots them as an area series over time. Each point reflects the sales recorded for that interval, so the shape of the area shows momentum rather than a single snapshot. As noted in the At a glance summary, the value is expressed in the store currency. The worked example below shows how reading the trend shape informs a planning decision.Worked example
A representative reading of Revenue Over Time for a typical merchant on Walmart Marketplace. On 12 Mar 26 a seller reviews the 90-day area chart and sees a steady climb through the first two months followed by a flattening in the most recent weeks. Daily totals are noisy, but the smoothed trend shows momentum stalling rather than a one-off dip. The action is to check whether the plateau lines up with stock constraints, a lost Buy Box, or softer pricing, then plan a promotion or repricing move to re-accelerate. For deeper investigation, use Vortex Mind to trace upstream causes; for natural-language exploration, ask Ask Viq.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
wal_total_revenue | The period total behind the trend line. |
wal_net_revenue | Shows the take-home trend after fees and refunds. |
wal_orders_per_day | Pairs the revenue trend with daily order cadence. |
wal_aov | Helps separate volume-driven from value-driven movement. |
wal_top_listings | Identifies which listings are driving the trend. |
Reconciling against Walmart Seller Center
Where to look in Walmart Seller Center: Verify against the Reports and Payments areas, where Walmart exposes sales over selectable date ranges. Plotting those totals across the same 90-day span should reproduce this card’s trend. Why the Vortex IQ value may legitimately differ:| Reason | Direction | What to do |
|---|---|---|
| Period boundary. Vortex IQ uses 90D rolling by default; Seller Center may use calendar periods. | Variable | Match the period range. |
| Time zone. Seller Center uses the account time zone; Vortex IQ aligns to the merchant reporting time zone. | Marginal | Confirm time zone match. |
| Filter scope. Profile-level filters (fulfilment type, test orders) may narrow the Vortex IQ view. | Variable | Match filter settings. |