At a glance
Revenue at Risk puts a live currency figure on the sales you stand to lose if current problems are not fixed. It rolls together suppressed-listing exposure, late-dispatch penalty losses, and Buy Box loss on parity-flagged SKUs into one number. It is the card that turns scattered warning signals into a single dollar amount worth acting on today.
| What it counts | Estimated at-risk revenue from suspended listings, late-dispatch penalties, and parity-flagged SKUs losing the Buy Box. |
| Sample type | Backend API data from Walmart Marketplace, refreshed on the standard data refresh. |
| Why it matters | It quantifies live exposure in money terms, so you can prioritise the fixes that protect the most revenue first. |
| Reading the value | Lower is better; any figure above zero means there is recoverable revenue you can act to protect. |
| Currency | the store currency |
| Time window | RT |
| Alert trigger | >$0 |
| Sentiment key | wal_revenue_at_risk |
| Roles | owner, finance |
Calculation
Vortex IQ estimates at-risk revenue by combining three live exposures: suspended or suppressed listings valued at their selling velocity times average selling price, the bid or sales loss from late-dispatch penalties, and the Buy Box revenue lost on SKUs that are flagged for price parity. Because the window is real time, the figure reflects current exposure and resets as issues are resolved. As noted in the At a glance summary, the value is expressed in the store currency. The worked example below shows how the components add up to a single figure.Worked example
A representative reading of Revenue at Risk (live) for a typical merchant on Walmart Marketplace. On 12 Mar 26 a seller sees this card reading roughly 8,500 in store currency. Drilling in, about 5,000 comes from three suspended listings that normally sell steadily, around 2,000 from Buy Box loss on two parity-flagged SKUs, and the rest from late-dispatch penalty exposure on a backlog of orders. The action is to clear the listing suspensions first, since they carry the largest share, then reprice the parity-flagged items and work down the dispatch queue. For deeper investigation, use Vortex Mind to trace upstream causes; for natural-language exploration, ask Ask Viq.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
wal_suspended_listings | Suspended listings are a primary driver of at-risk revenue. |
wal_late_dispatch_rate | Late dispatch feeds the penalty-loss component. |
wal_buy_box_win_rate | Buy Box loss on flagged SKUs adds to the exposure. |
wal_marketplace_health_score | The composite health view that often moves with this risk figure. |
wal_top_listings | Identifies which high-value listings carry the most exposure. |
Reconciling against Walmart Seller Center
Where to look in Walmart Seller Center: There is no single Seller Center figure for this estimate; instead, validate its inputs in the Item / Catalog views for suspended listings, the Performance / Scorecard area for dispatch penalties, and any pricing or parity views for flagged SKUs. Together those screens explain the exposure. Why the Vortex IQ value may legitimately differ:| Reason | Direction | What to do |
|---|---|---|
| Period boundary. Vortex IQ uses RT rolling by default; Seller Center may use calendar periods. | Variable | Match the period range. |
| Time zone. Seller Center uses the account time zone; Vortex IQ aligns to the merchant reporting time zone. | Marginal | Confirm time zone match. |
| Filter scope. Profile-level filters (fulfilment type, test orders) may narrow the Vortex IQ view. | Variable | Match filter settings. |