At a glance
Revenue at Risk puts a live currency figure on the sales you stand to lose if current problems are not fixed. It rolls together suppressed-listing exposure, late-dispatch penalty losses, and Buy Box loss on parity-flagged SKUs into one number. It is the card that turns scattered warning signals into a single dollar amount worth acting on today.
Calculation
Vortex IQ estimates at-risk revenue by combining three live exposures: suspended or suppressed listings valued at their selling velocity times average selling price, the bid or sales loss from late-dispatch penalties, and the Buy Box revenue lost on SKUs that are flagged for price parity. Because the window is real time, the figure reflects current exposure and resets as issues are resolved. As noted in the At a glance summary, the value is expressed in the store currency. The worked example below shows how the components add up to a single figure.Worked example
A representative reading of Revenue at Risk (live) for a typical merchant on Walmart Marketplace. On 12 Mar 26 a seller sees this card reading roughly 8,500 in store currency. Drilling in, about 5,000 comes from three suspended listings that normally sell steadily, around 2,000 from Buy Box loss on two parity-flagged SKUs, and the rest from late-dispatch penalty exposure on a backlog of orders. The action is to clear the listing suspensions first, since they carry the largest share, then reprice the parity-flagged items and work down the dispatch queue. For deeper investigation, use Vortex Mind to trace upstream causes; for natural-language exploration, ask Ask Viq.Sibling cards merchants should reference together
Reconciling against Walmart Seller Center
Where to look in Walmart Seller Center: There is no single Seller Center figure for this estimate; instead, validate its inputs in the Item / Catalog views for suspended listings, the Performance / Scorecard area for dispatch penalties, and any pricing or parity views for flagged SKUs. Together those screens explain the exposure. Why the Vortex IQ value may legitimately differ:
Cross-connector reconciliation: complement with sibling cards in the same category for the full diagnostic picture. For divergence investigations, use Vortex Mind.