At a glance
Stale Listings counts the items on your Walmart Marketplace catalogue that have had no update for more than 180 days. Stale items tend to carry outdated prices, thin content, and ageing Listing Quality Scores, which quietly drags down discoverability. It is a housekeeping signal that points to where catalogue maintenance has fallen behind.
| What it counts | The number of Walmart Marketplace listings with no content, price, or inventory update in the last 180 days. |
| Sample type | Backend API data from Walmart Marketplace, refreshed on the standard data refresh. |
| Why it matters | Long-stale listings drift out of date on price and content, erode Listing Quality Score, and lose search relevance against fresher competitor items. |
| Reading the value | Lower is better; a rising count means more of the catalogue is going untouched. |
| Currency | count |
| Time window | RT |
| Alert trigger | >10% of catalogue |
| Sentiment key | wal_stale_listings |
| Roles | owner, operations, marketing |
Calculation
The value is derived by counting Walmart Marketplace listings whose most recent update timestamp is more than 180 days before the current refresh. It is a real-time snapshot rather than a windowed average, so it reflects the catalogue as it stands at the last data refresh. See the At a glance summary for the unit, and the worked example below for how the count reads in practice.Worked example
A representative reading of Stale Listings (>180d no update) for a typical merchant on Walmart Marketplace. On 12 Mar 26 a seller with a 2,400-item catalogue sees 312 listings flagged as stale, comfortably over a tenth of the range. Most are seasonal SKUs that were published once and never refreshed, so their prices no longer match the BigCommerce source-of-truth and their images are low resolution. The action is to batch the stale set, refresh price and content, and retire any genuine dead stock so the live catalogue stays clean. For deeper investigation, use Vortex Mind to trace upstream causes; for natural-language exploration, ask Ask Viq.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
wal_total_listings | Gives the catalogue denominator so the stale count reads as a share. |
wal_avg_lqs | Stale items usually pull the average Listing Quality Score down. |
wal_lqs_below_threshold | Shows which low-quality items are being suppressed in search. |
wal_attribute_completeness | Stale listings often have gaps in required attributes. |
wal_xc_catalogue_drift_vs_bc | Confirms whether stale items have drifted from BigCommerce. |
Reconciling against Walmart Seller Center
Where to look in Walmart Seller Center: Open the Item / Catalog area and sort or filter by last-updated date to locate listings that have not changed in months; the Listing Quality dashboard helps confirm the downstream quality impact. Why the Vortex IQ value may legitimately differ:| Reason | Direction | What to do |
|---|---|---|
| Period boundary. Vortex IQ uses RT rolling by default; Seller Center may use calendar periods. | Variable | Match the period range. |
| Time zone. Seller Center uses the account time zone; Vortex IQ aligns to the merchant reporting time zone. | Marginal | Confirm time zone match. |
| Filter scope. Profile-level filters (fulfilment type, test orders) may narrow the Vortex IQ view. | Variable | Match filter settings. |