At a glance
Net Revenue is what you actually keep after Walmart takes its referral and fulfilment fees and after refunds are deducted from gross sales. It is the closest figure to true take-home from your Walmart Marketplace channel for the selected period. Watching it alongside gross revenue tells you whether fee load or returns are quietly eroding your margin.
| What it counts | Gross Walmart Marketplace sales for the period, less Walmart marketplace fees and less refunded amounts. |
| Sample type | Backend API data from Walmart Marketplace, refreshed on the standard data refresh. |
| Why it matters | It reflects real take-home revenue, so a fall here directly compresses the cash and margin your Walmart channel generates. |
| Reading the value | Higher is better; a drop relative to the prior period signals rising fees, more refunds, or softer sales. |
| Currency | the store currency |
| Time window | 30D vsP |
| Alert trigger | drop >10% vsP |
| Sentiment key | wal_net_revenue |
| Roles | owner, finance |
Calculation
Vortex IQ takes your gross Walmart Marketplace sales for the selected 30-day window and subtracts the marketplace fees Walmart charged and the refunds issued over the same period. The result is the net revenue retained from the channel, compared against the equivalent prior period to surface direction. As noted in the At a glance summary, the value is expressed in the store currency. The worked example below shows how fees and refunds combine to move the figure.Worked example
A representative reading of Net Revenue (after Walmart fees + refunds) for a typical merchant on Walmart Marketplace. On 12 Mar 26 a seller posts gross sales of roughly 120,000 in store currency for the trailing 30 days. Walmart fees take about 18,000 and refunds account for a further 6,000, leaving net revenue near 96,000. That is down more than 10 percent versus the prior period because a product-quality issue lifted the refund rate. The action is to investigate the return driver on the affected items before the trend deepens. For deeper investigation, use Vortex Mind to trace upstream causes; for natural-language exploration, ask Ask Viq.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
wal_total_revenue | Gross revenue is the starting point before fees and refunds are removed. |
wal_fee_total | Shows the absolute fee load deducted from gross sales. |
wal_fee_pct | Expresses fee drag as a percentage to spot margin compression. |
wal_return_rate | Returns feed directly into the refund deduction. |
wal_revenue_trend | Puts the period figure in the context of the longer trend. |
Reconciling against Walmart Seller Center
Where to look in Walmart Seller Center: Verify this against the Payments area, where Walmart itemises gross sales, fees, and refunds for each settlement period. The Reports section also exposes sales and fee detail you can sum to approximate net revenue. Why the Vortex IQ value may legitimately differ:| Reason | Direction | What to do |
|---|---|---|
| Period boundary. Vortex IQ uses 30D rolling by default; Seller Center may use calendar periods. | Variable | Match the period range. |
| Time zone. Seller Center uses the account time zone; Vortex IQ aligns to the merchant reporting time zone. | Marginal | Confirm time zone match. |
| Filter scope. Profile-level filters (fulfilment type, test orders) may narrow the Vortex IQ view. | Variable | Match filter settings. |