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Metrics type: Supporting Metrics • Category: Marketplace

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At a glance

Net Revenue is what you actually keep after Walmart takes its referral and fulfilment fees and after refunds are deducted from gross sales. It is the closest figure to true take-home from your Walmart Marketplace channel for the selected period. Watching it alongside gross revenue tells you whether fee load or returns are quietly eroding your margin.

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Calculation

Vortex IQ takes your gross Walmart Marketplace sales for the selected 30-day window and subtracts the marketplace fees Walmart charged and the refunds issued over the same period. The result is the net revenue retained from the channel, compared against the equivalent prior period to surface direction. As noted in the At a glance summary, the value is expressed in the store currency. The worked example below shows how fees and refunds combine to move the figure.

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Worked example

A representative reading of Net Revenue (after Walmart fees + refunds) for a typical merchant on Walmart Marketplace. On 12 Mar 26 a seller posts gross sales of roughly 120,000 in store currency for the trailing 30 days. Walmart fees take about 18,000 and refunds account for a further 6,000, leaving net revenue near 96,000. That is down more than 10 percent versus the prior period because a product-quality issue lifted the refund rate. The action is to investigate the return driver on the affected items before the trend deepens. For deeper investigation, use Vortex Mind to trace upstream causes; for natural-language exploration, ask Ask Viq.

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Sibling cards merchants should reference together

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Reconciling against Walmart Seller Center

Where to look in Walmart Seller Center: Verify this against the Payments area, where Walmart itemises gross sales, fees, and refunds for each settlement period. The Reports section also exposes sales and fee detail you can sum to approximate net revenue. Why the Vortex IQ value may legitimately differ: Cross-connector reconciliation: complement with sibling cards in the same category for the full diagnostic picture. For divergence investigations, use Vortex Mind.

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Known limitations / merchant FAQs

Q: How often does Net Revenue (after Walmart fees + refunds) update? The card refreshes on the standard data refresh (typically every 30-60 minutes for live integrations). For real-time signals, force a manual refresh from the dashboard. Q: Why does my Walmart Seller Center show a different number? Settlement periods in Seller Center may not line up with the rolling 30-day window Vortex IQ uses, and refunds or fee adjustments can post on different dates. Time-zone and profile filter differences can also shift which orders fall inside the window. Q: Does this figure include WFS fulfilment fees as well as referral fees? It nets out the marketplace fees Walmart reports for the period, which can include fulfilment-related charges where applicable. Use the Marketplace Fees Paid card to see the fee composition in more detail. Q: Can I customise the alert threshold? Yes, alert thresholds are configurable per profile in the Alert Rules tab. Adjust to match your business baseline rather than relying on the generic default.

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Tracked live in Vortex IQ Nerve Centre

Net Revenue (after Walmart fees + refunds) is one of hundreds of KPI pulses Vortex IQ tracks across Walmart Marketplace and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. Start for free or book a demo to see this metric running on your own data.