At a glance
SKUs Priced Differently vs Amazon counts items priced higher on Walmart than on Amazon. Walmart’s Pro Seller programme expects equal-or-lower pricing against other marketplaces, so each violation risks losing the Buy Box, search ranking, and Pro Seller status itself. Because the consequences hit visibility and standing directly, this is a hero card.
Calculation
The value is derived by comparing each Walmart Marketplace SKU’s price against the matching item’s price on Amazon and counting the SKUs where Walmart is higher within the window. It is a cross-platform comparison that depends on both marketplaces being linked. See the At a glance summary for the window and unit, and the worked example below for how the count reads in practice.Worked example
A representative reading of SKUs Priced Differently vs Amazon for a typical merchant on Walmart Marketplace. On 12 Mar 26 a seller sees 9 SKUs flagged as priced higher on Walmart, above the alert line. The cause is an Amazon promotional repricing that dropped several lines, leaving Walmart stranded at the old price and out of parity. The action is to match the Walmart prices down on the affected SKUs, then set a repricing rule so the two channels stay aligned and the Buy Box and Pro Seller standing are protected. For deeper investigation, use Vortex Mind to trace upstream causes; for natural-language exploration, ask Ask Viq.Sibling cards merchants should reference together
Reconciling against Walmart Seller Center
Where to look in Walmart Seller Center: Open the Item / Catalog area to confirm the live Walmart price for a flagged SKU, and check any price-parity or Buy Box messaging Walmart surfaces against that item, then compare directly with the Amazon listing. Why the Vortex IQ value may legitimately differ:
Cross-connector reconciliation: complement with sibling cards in the same category for the full diagnostic picture. For divergence investigations, use Vortex Mind.