At a glance
Total Listings is the full count of items on your Walmart Marketplace catalogue, across every status. It is the denominator behind most other listing-health cards, so it gives the scale you are working with before any quality or availability filter is applied. Watching it for sudden jumps or drops is a quick way to catch feed problems.
| What it counts | The total number of Walmart Marketplace listings on the account regardless of status. |
| Sample type | Backend API data from Walmart Marketplace, refreshed on the standard data refresh. |
| Why it matters | It sets the catalogue scale and acts as a sanity check; an unexpected swing usually signals a feed or sync issue worth investigating. |
| Reading the value | Read it as a baseline; stability is normal, and large unexplained moves warrant a look. |
| Currency | count |
| Time window | RT |
| Alert trigger | - |
| Sentiment key | wal_total_listings |
| Roles | owner, operations |
Calculation
The value is derived by counting every Walmart Marketplace listing on the account at the time of the refresh, with no filtering by status, quality, or availability. It is a real-time snapshot rather than a windowed measure. See the At a glance summary for the unit, and the worked example below for how the count reads in practice.Worked example
A representative reading of Total Listings for a typical merchant on Walmart Marketplace. On 12 Mar 26 a seller normally carrying around 2,400 items sees Total Listings drop to 2,180 overnight. Nothing was deliberately retired, so the dip points to a feed that failed to refresh a batch of SKUs rather than a real catalogue change. The action is to compare the count against the BigCommerce source-of-truth and the latest Feedonomics run to find the missing items before they cost sales. For deeper investigation, use Vortex Mind to trace upstream causes; for natural-language exploration, ask Ask Viq.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
wal_active_listings | Shows how many of the total are actually published and sellable. |
wal_listings_oos | Breaks out the share of the total that is out of stock. |
wal_suspended_listings | Isolates the suspended and setup-error portion of the total. |
wal_stale_listings | Highlights how much of the total has gone untouched for months. |
wal_xc_catalogue_drift_vs_bc | Checks whether the total still matches the BigCommerce source. |
Reconciling against Walmart Seller Center
Where to look in Walmart Seller Center: Open the Item / Catalog area, where the catalogue item count is shown across all statuses; remove any status filters to match a true total. Why the Vortex IQ value may legitimately differ:| Reason | Direction | What to do |
|---|---|---|
| Period boundary. Vortex IQ uses RT rolling by default; Seller Center may use calendar periods. | Variable | Match the period range. |
| Time zone. Seller Center uses the account time zone; Vortex IQ aligns to the merchant reporting time zone. | Marginal | Confirm time zone match. |
| Filter scope. Profile-level filters (fulfilment type, test orders) may narrow the Vortex IQ view. | Variable | Match filter settings. |