At a glance
WFS vs Seller-Fulfilled Revenue Mix splits your Walmart revenue between Walmart Fulfillment Services and orders you ship yourself. WFS scales more easily and tends to lift conversion through faster delivery badges, but it takes more margin per order. The mix tells you where your revenue is leaning and whether that balance still suits your economics.
Calculation
The value is derived by attributing each Walmart Marketplace order’s revenue in the window to either Walmart Fulfillment Services or seller-fulfilled, then expressing the two totals as a split. Revenue is summed in the store currency and aligned to the merchant reporting time zone. See the At a glance summary for the window and unit, and the worked example below for how the split reads in practice.Worked example
A representative reading of WFS vs Seller-Fulfilled Revenue Mix for a typical merchant on Walmart Marketplace. On 12 Mar 26 a seller sees a trailing 30-day mix of roughly 64% WFS and 36% seller-fulfilled, up from a near-even split a quarter earlier. The shift came from moving bestsellers into WFS for the faster delivery badge, which lifted conversion but also raised fulfilment fees on those lines. The action is to confirm the extra volume still clears margin after WFS fees, and keep slower or bulkier items seller-fulfilled where self-shipping is cheaper. For deeper investigation, use Vortex Mind to trace upstream causes; for natural-language exploration, ask Ask Viq.Sibling cards merchants should reference together
Reconciling against Walmart Seller Center
Where to look in Walmart Seller Center: Open the Order Management and WFS reporting areas, where orders are tagged by fulfilment type, and cross-check the revenue totals for each against the period you are viewing. Why the Vortex IQ value may legitimately differ:
Cross-connector reconciliation: complement with sibling cards in the same category for the full diagnostic picture. For divergence investigations, use Vortex Mind.