At a glance
Orders by State maps where your Walmart Marketplace order volume is coming from across the US, broken down by the buyer’s shipping state. It turns a flat order count into a geographic picture you can act on. That helps with fulfilment placement, regional demand planning, and spotting where WFS or carrier choices could speed delivery.
| What it counts | The number of Walmart Marketplace orders in the period, grouped by the destination state of each shipment. |
| Sample type | Backend API data from Walmart Marketplace, refreshed on the standard data refresh. |
| Why it matters | Knowing where demand concentrates lets you position inventory and fulfilment to cut delivery time and protect your on-time dispatch SLA. |
| Reading the value | Darker or larger states carry more orders; watch for shifts in the regional mix over time. |
| Currency | count |
| Time window | 30D |
| Alert trigger | - |
| Sentiment key | wal_orders_by_state |
| Roles | owner, marketing |
Calculation
Vortex IQ groups your Walmart Marketplace orders for the selected 30-day window by the shipping destination state and counts the orders in each. The result is a per-state distribution rendered as a choropleth, where each state’s shade reflects its share of total volume. As described in the At a glance summary, the unit is a simple order count per region. The worked example below shows how the distribution informs a fulfilment decision.Worked example
A representative reading of Orders by State for a typical merchant on Walmart Marketplace. On 12 Mar 26 a seller sees that roughly 30 percent of trailing-30-day orders ship to California and Texas combined, while the Northeast is comparatively light. Delivery times to the West Coast are stretching because stock sits in a single eastern warehouse. The action is to evaluate WFS placement or a second fulfilment node nearer the West Coast demand cluster to protect dispatch SLA and customer experience. For deeper investigation, use Vortex Mind to trace upstream causes; for natural-language exploration, ask Ask Viq.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
wal_aov_by_state | Pairs order geography with average order value by region. |
wal_order_count | The total order count this card breaks down geographically. |
wal_orders_per_day | Shows the daily order cadence behind the regional totals. |
wal_wfs_vs_seller | Informs whether WFS placement fits the regional demand map. |
wal_sla_compliance | Geography that stretches transit can pressure dispatch SLA. |
Reconciling against Walmart Seller Center
Where to look in Walmart Seller Center: Cross-check against the Order Management area, where individual orders carry their shipping address, and any geographic or sales reports Walmart exposes. Summing orders by destination state there should approximate this card’s distribution. Why the Vortex IQ value may legitimately differ:| Reason | Direction | What to do |
|---|---|---|
| Period boundary. Vortex IQ uses 30D rolling by default; Seller Center may use calendar periods. | Variable | Match the period range. |
| Time zone. Seller Center uses the account time zone; Vortex IQ aligns to the merchant reporting time zone. | Marginal | Confirm time zone match. |
| Filter scope. Profile-level filters (fulfilment type, test orders) may narrow the Vortex IQ view. | Variable | Match filter settings. |